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Natrol Appoints Eric P. Schick as Vice President of Marketing; Seasoned Industry Executive Adds Further Strength to Natrol's Senior Management Team.


CHATSWORTH, Calif. -- Natrol, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NTOL), a premier manufacturer and distributor of nationally branded nutritional products, today announced the appointment of Eric P. Schick as Vice President of Marketing effective April 10th. He joins the executive management team led by President and Chief Executive Officer Wayne Bos. Mr. Schick will be responsible for growth of the Company's key brands, Natrol(R), Laci Le Beau(R) and Prolab(R), within health food, mass market retail and other channels that currently provide the Company with more than 54,000 "doors" or points of retail distribution.

Mr. Bos stated: "I am delighted to welcome Eric to our senior leadership team. He brings extensive industry experience, and a track record of business results. Eric will drive marketing for Natrol, which has been delivering quality products to consumers for more than 25 years. He will be instrumental in building brand presence in both existing and new markets."

Mr. Schick brings extensive executive-level sales and marketing experience in the vitamins, minerals, and supplements category of the health food industry gained during a distinguished 25-year career. Before joining Natrol, Mr. Schick served as EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 and Chief Sales Officer of IdeaSphere Inc., maker of Twinlab(R) vitamins and other nutritional supplements Nutritional Supplements Definition

Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.
 and teas. He also built distribution and marketed product lines domestically and internationally for industry leaders including Leiner Health Products Leiner Health Products is a company based in Carson, California, and is one of America's largest manufacturers of vitamins, minerals, herbal nutritional supplements, and generic medications.  (the largest manufacturer of private label vitamins, minerals and nutritional supplements in the U.S.), and Anabolic anabolic

pertaining to or arising from anabolism.


anabolic steroid
steroids with a tissue-building effect. Testosterone is an example of a natural anabolic steroid with the, sometimes undesirable, effect of causing masculinization.
 Laboratories, Inc. Mr. Schick also served as President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Niche Products, Inc., a brokerage company offering private label over-the-counter vitamins, minerals and supplements to food, drug, mass market and club retailers.

Mr. Schick holds a B.S. degree in Business Marketing and Computer Science from the University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission .

About Natrol

Founded in 1980, Natrol, Inc. (NASDAQ:NTOL) is a diversified nutrition company that manufactures and markets premium-branded nutritional products, functional teas and sports fitness products under the Natrol(R), Laci Le Beau(R) Tea and Prolab(R) Sports Nutrition Sports nutrition is applied in most sports training, however it is most dominant in strength sports (for example weight lifting and bodybuilding) and endurance sports (for example cycling, running, triathlon).  labels. Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs. The products are available at more than 54,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit www.natrol.com.

The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
, are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, the Company's actual results could differ materially from those set forth in the forward looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward looking statements include adverse trends in the dietary supplements industry, intense competition, adverse effects of unfavorable publicity regarding particular products or the Company's industry generally, the Company's dependence on the introduction of successful new products, the Company's ability to gain market share and shelf space in each of its distribution channels, the Company experiencing high rates of product returns, and adverse government regulation, as well as those factors set forth under the heading "Risk Factors" in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2004 and in the Company's other filings with Securities and Exchange Commission.
COPYRIGHT 2006 Business Wire
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Publication:Business Wire
Date:Mar 28, 2006
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