Nationwide, VW program reports test run results.Volkswagen is offering an incentive program that provides free private-passenger automobile insurance coverage for one year to new car buyers.
Volkswagen provided one year of insurance underwritten by Nationwide Mutual Insurance Co. for every new Golf, Beetle beetle, common name for insects of the order Coleoptera, which, with more than 300,000 described species, is the largest of the insect orders. Beetles have chewing mouthparts and well-developed antennae. and Beetle Convertible purchased or leased in Illinois and Wisconsin from Jan. 4 to March 31 during a test run of the new In The Car (ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium
ITC n abbr (BRIT) (= Independent Television Commission) → ) incentive program, created by Long Island-based Creative Innovators Associates LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control , a consulting and marketing firm, the company said. The only requirements were proof of residency A duration of stay required by state and local laws that entitles a person to the legal protection and benefits provided by applicable statutes.
States have required state residency for a variety of rights, including the right to vote, the right to run for public office, the and a valid driver's license Noun 1. driver's license - a license authorizing the bearer to drive a motor vehicle
driver's licence, driving licence, driving license
license, permit, licence - a legal document giving official permission to do something
in either state.
Creative Innovators said the program caused a 23% hike in year-to-year sales, with two-thirds of buyers saying the insurance package enticed them to buy the vehicle. Nationally, sales of the models involved in the program declined 15% in comparison, the company said.
Robert Hartwig, senior vice president and chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the for the Insurance Information Institute, said, "Nationwide benefits from this association. After that first year, they are likely to hold onto most of those customers."
Creative Innovators found that:
* Two-thirds of customers said the program influenced their buying decision;
* Two-thirds of the primary drivers were between 30 and 64 years old;
* Male and female drivers were attracted in almost equal numbers; and
* More than half the primary drivers were married.