National Sponsors Flock to Panama City Beach for YouthStream Spring Break Promotion.Business Editors NEW YORK--(BUSINESS WIRE)--March 4, 2002 "The Spot!" Attracts Major Brands Including Panasonic
1-800-CALL-ATT, Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942) Calvin Richard Klein, Klein , PlayStation A video game console from Sony that was introduced in the U.S. in 1995. CD-ROM based and using a 32-bit MIPS CPU, the original PlayStation was the first of a family of desktop and handheld units. 2, and the WB YouthStream Media Networks (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : YSTM), today announced the launch of a unique, month-long marketing event in Panama City Panama City, city (1990 pop. 34,378), seat of Bay co., NW Fla., on St. Andrews Bay; inc. 1909. A Gulf Coast resort with amusement parks and excellent fishing, it is also a port of entry. The city's industries produce paper, clothing, and chemicals. Beach that brings together local and national sponsors in the largest integrated Spring Break promotion ever. Running throughout the month of March, leading brands including PlayStation 2, 1-800-CALL-ATT, Calvin Klein, 7-Up, BCBG BCBG Bon Chic Bon Genre Fragrance, Panasonic, The WB and Cingular Wireless are sponsoring merchandise MERCHANDISE. By this term is understood all those things which merchants sell either wholesale or retail, as dry goods, hardware, groceries, drugs, &c. It is usually applied to personal chattels only, and to those which are not required for food or immediate support, but such as remain giveaways, contests, product demos, a treasure hunt and other recreational activities as part of this innovative campaign. The centerpiece of the promotion is "The Spot!", a massive compound placed on the beach in front of the nationally renowned Spinnaker Beach Club, which will feature live music and DJs in addition to hosting the many sponsored activities. "The Spot!" will also be represented at five satellite stations throughout the city. This event is the culmination of a campaign initiated last fall when the Panama City Beach Convention & Visitors bureau engaged YouthStream to be the sole marketing agent for Spring Break 2002. "Every year we promote Panama City Beach as a Spring Break destination and large corporations come here to individually promote their brands, but the two were never really connected," said Panama City Beach Convention & Visitors Bureau President Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Warren. "We believed there was a way for us to offer greater value to those companies and, at the same time, attract students more effectively. YouthStream created and developed a solution that not only addressed our needs, but also built on our ideas with the addition of a premier event that ties everything together." YouthStream began promoting Panama City Beach in November November: see month. at the local and national levels with print advertisements in college newspapers, and an interactive, online campaign. Despite the post-September 11 downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. in travel, early numbers indicate that the strategy has been extremely successful, with several Panama City Beach hotels reporting an increase in bookings over 2001. "This program signifies a major change in the way Spring Break is marketed," said YouthStream Senior Vice President Lewis Sherr. "By designing a coordinated program from the outset, we were able to deliver Panama City Beach a much more cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. media program, directly promote and drive traffic to local merchants, and provide unprecedented exposure for our national brand-name sponsors." Highlights of "The Spot!" -- X Marks The Spot Treasure Hunt Everyday (Sunday through Friday) at "The Spot!", YouthStream will be giving away $1000 in cash prizes plus other great prizes from Panasonic, Calvin Klein and 1 800 CALLATT. On each Friday YouthStream will hold the "X Marks The Spot Treasure Hunt" where one lucky spring breaker will walk away with $5000! Students can pick up a game card at "The Spot!" or one of five satellite huts located at the Days Inn/Ramada, Holiday Inn Sunspree, Boardwalk Beach Resort, Islander Motel, and Applebee's. -- The PS2 Lounge will feature the latest games on eight PlayStation 2 kiosks. Spring breakers can lounge and catch some rays on the exclusive PS2 sundeck and compete in our weekly PS2 tournaments for a chance to win great prizes, like brand new PS2 games, t-shirts, and much more. -- The Panasonic eWear Oasis includes an MP3-equipped lounge chair loaded with the hottest beats of spring break. At the Panasonic eWear Pavilion, students can demo the brand new 4-in-1 SD-AV player, which features a digital camera, digital video camera, MP3 player, and voice recorder and is smaller than cassette tape. -- Calvin Klein puts their marketing might on its Junior's and Men's Jeans, as well as Underwear, cK One fragrance, cK Swimwear, watches and eyewear. Jeans will sponsor the main music stage for concerts and contests including an exclusive branded VIP room - students gain entrance wearing their Calvins. Calvin Klein model Travis will make public appearances on March 17. Students will also get to experience Calvin Klein on the beach through massive product giveaway, a CK branded beach pavilion and live stage contests that are in line with the spirit of spring break. Also, Calvin Klein showcases the broad scope of products as they wardrobe the YouthStream staff. -- 7UP/Rock The Vote Step Up Tour will be rolling into PCB March 13-18, bringing free 7UP and great merchandise, such as boxers, t-shirts, and CDs. Students will also get a chance to step up on the 7UP stage and flex their skills behind the mic. -- BCBG Fragrance is hosting beach Twister at "The Spot!" BCBG will be the sponsor with a Beach Team of models hitting the sand with free product and prizes. -- Cingular Wireless "On The Move" display at "The Spot!" will offer free calls to spring breakers. On The Move is a mobile display featuring cell phones with Cingular Wireless service that students can use to call home, friends or each other on the beach. On The Move happens in Daytona Beach and South Padre Island as well. Cingular Wireless also has a Scooter Team hitting the streets to distribute free Cingular Wireless premiums. -- "The Spot!" Will be giving out VIP passes to the Friday March 15 after-party featuring live performances from Sugarcult and Atticus Fault for the world premiere of "National Lampoon's Van Wilder", the new comedy from Artisan Entertainment starring Tara Reid and Ryan Reynolds. The film's stars will also be on-site for the event. -- March 15- 25, the 1-800-CALL-ATT beach team will be at "The Spot!" all day long and students can compete in wagon races and other fun events to win great prizes. -- Each week, surprise guests from The WB's best television shows will be at "The Spot!" to participate in more exciting stage contests. Certain shows will be shooting footage in Panama City Beach. -- YouthStream will be distributing 50,000 units of "The X... A Soundtrack to Spring Break" throughout the 4 weeks at different venues throughout PCB (hotels, bars, clubs, retail, etc.). Featured artists include Atticus Fault, Sound of Urchin, Local H, Custom, Sugarcult, Bent, Andrew W.K., Injected, Maroon5, and Mad At Gravity. Record Labels represented include: RCA Records, MCA Records, Artist Direct, Ultimatum Records, Palm Pictures, Octone Records, Ministry of Sound, and Island Records. -- A full-time DJ and emcee will play music and lead interactive contests throughout the day while a jumbo video screen will be set up to broadcast live action from the venue and sponsor messages. Local radio station Hot 107.9 is the broadcast sponsor of "The Spot!" About YouthStream YouthStream Media Networks, Inc., is The Youth Authority(SM) for marketing to teens and young adults. Through its unique combination of segment-specific media outlets, promotional services, and retail operations, the Company offers an unrivaled gateway to a $200 billion market, and nearly 50 million young people. YouthStream delivers the teenage and young adult market to advertisers and the entertainment industry through its unique combination of media properties. The Company's media properties reach this growing and highly sought-after Adj. 1. sought-after - being searched for; "the most sought-after item was the silver candelabrum" sought wanted - desired or wished for or sought; "couldn't keep her eyes off the wanted toy"; "a wanted criminal"; "a wanted poster" demographic group in more than 7,000 high schools and middle schools and 2,000 U.S. colleges. YouthStream's media properties include: Network Event Theater(R), a national network of on-campus on-campus adjective Referring to an on-site site of a medical complex with multiple buildings. Cf 'Off campus.'. movie theaters; American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of Passage(R), a leading college newspaper advertising placement service; and Campus Voice(R), the largest out-of-home wall media network on college campuses. Primary growth drivers include YouthStream's rapidly expanding event marketing business and its retail business, Beyond the Wall(R) (formerly known as Trent Trent, city, Italy Trent, Ital. Trento, Latin Tridentum, city (1991 pop. 101,545), capital of Trentino–Alto Adige and of Trent prov., N Italy, on the Adige River and on the road to the Brenner Pass. It is an industrial and tourist center. Graphics), which sells decorative wall posters through a growing chain of stores and through on-campus sales events Noun 1. sales event - an occasion (usually brief) for buying at specially reduced prices; "they held a sale to reduce their inventory"; "I got some great bargains at their annual sale" cut-rate sale, sale . Except for the historical information herein, the matters discussed in this news release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including the timely execution of the Company's business plan, the impact of competitive products and pricing, and other risks detailed from time to time in the Company's SEC reports, including the annual report filed on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended June June: see month. 30, 2001, and 10-Q for the fiscal quarter ended September September: see month. 30, 2001. |
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