National Semiconductor promotes Mark Levi to head corporate marketing and communications.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Jan. 30, l997--National Semiconductor Corporation has promoted Mark Levi, 60, to the newly created position of Vice President, Corporate Marketing and Communications. In this role he is responsible for corporate public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales (including product public relations and advertising), corporate advertising and merchandising, and employee communications. He previously was vice president of marketing for National's Analog division. Levi also will lead the company's Corporate Marketing Council of senior divisional and regional sales and marketing managers. The Council is chartered with promoting marketing process excellence worldwide and ensuring consistent marketing strategies across the company. He reports to Pat Brockett, executive vice president, worldwide marketing and sales. In his 24 years at National, Levi has served in numerous marketing and managerial posts, including director level positions for the Microprocessor and Systems group, the Board Level Systems group, Automotive marketing and New Technology marketing. He was named vice president of sales for Europe in 1986, and vice president of Analog marketing in 1990. Prior to joining National in 1972 he was a sales engineer and regional sales manger for Motorola Semiconductor, a sales engineer for Philco Corporation, and a design engineer for the Nortonics Division of Northrop Corporation. Levi has a BSEE BSEE abbr. Bachelor of Science in Electrical Engineering degree from Purdue University Purdue University (pərdy  `, -d`), main campus at West Lafayette, Ind. and has done graduate studies in business at the University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission and UCLA UCLA University of California at Los AngelesUCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX . National Semiconductor produces analog and mixed-signal based silicon solutions for the information highway, communications, personal systems and consumer markets. National Semiconductor is headquartered in Santa Clara, Calif., and has 18,700 employees worldwide. In fiscal 1996, the company reported sales of $2.6 billion. Additional company and product information is available on the World Wide Web at www.national.com . CONTACT: National Semiconductor Bill Callahan, 408/721-2871 bill.callahan@nsc.com |
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