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National Review Online Provides Information On Demand to Readers With LikeIt Search Technology.


Business Editors

PRINCETON, NJ--(BUSINESS WIRE)--Jan. 4, 2002

Recognizing that readers and journalists require fast, powerful search technology to find information quickly and accurately, National Review Online has integrated LikeIt(R)Search Technology by Netrics, Inc., into their website.

LikeIt Search Technology uses "Proximity Phrase Recognition(TM)" to enable users to find the material they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 in any data source. Proximity Phrase Recognition is a technique that matches the search phrase with similar phrases, sentences or paragraphs in the data source, even when the order of the words is not exactly the same, some words are missing, and spelling errors are present.

LikeIt was incorporated into the National Review Online web site to provide readers and fellow journalists with a more intuitive and accurate way to search through their current and archived articles.

"I first found out about LikeIt," says Kathryn Lopez, executive editor of National Review Online, "while researching material for an article I was writing. I continually search through numerous databases while doing research, and have found that it is always difficult to find previously published material when I don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 the exact title of the article or when it was published. It is even more frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 when I know the name of the author and the publication in which the article appeared, but cannot find the material because the publication's search technology cannot trace published material by author."

Ms. Lopez was impressed with the search technology she found on another publishing company's web site while doing research. She suggested to Aaron Bailey, webmaster A person responsible for the implementation of a Web site. Webmasters must be proficient in HTML as well as one or more scripting and interface languages such as JavaScript and Perl. They may also have experience with more than one type of Web server. See Web administrator and Webmistress.  for National Review Online, that they explore incorporating the same technology on their site.

"I looked into who provided the technology and found Netrics," recalls Bailey. "I then asked Netrics to show us how their LikeIt Technology would work on our site with its 100,000 pages of free text.

"Netrics had just completed a free, custom demo of how LikeIt when I got a research request from one of our editors," he adds. "The request contained a paraphrasing of the content of an article we had published in the past. It did not include the article's title, date of publication, or even the author's name Noun 1. author's name - the name that appears on the by-line to identify the author of a work
writer's name

name - a language unit by which a person or thing is known; "his name really is George Washington"; "those are two names for the same thing"
."

Wanting to test LikeIt's ability to find material even when the search request was imprecise im·pre·cise  
adj.
Not precise.



impre·cisely adv.
, Bailey simply cut and pasted To move an object from one location to another. When the operation is complete, there is nothing left in the original location. It may refer to relocating files from one folder to another or to relocating selected text or images from one document to another.  the request into the search box.

"I was amazed a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
," says Bailey. "It was almost instantaneous in·stan·ta·ne·ous  
adj.
1. Occurring or completed without perceptible delay: Relief was instantaneous.

2.
. LikeIt found the article in our archives very quickly. I knew then that we had found the search technology we were looking for. It was obvious to me how this technology would enhance our web site for our users. With LikeIt, subscribers could now easily and quickly find information from our archival records. The technology was also very easy to integrate with our current systems. In about a week we had the new search technology in place and ready for use."

People who search published material appreciate the speed and search accuracy LikeIt provides, comments Stefanos Damianakis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Netrics. "LikeIt Technology, with its `Proximity Phrase Recognition,' does not force people to think exactly like a computer. As Aaron Bailey's experience points out, paraphrasing, or approximately phrasing your query is all that is needed to find exactly what you are looking for."

About Netrics

A privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 established in 1998, Netrics, Inc., is a pioneer and leader in the field of search technology. Netrics solutions are unmatched for providing companies and individuals with complete and accurate access to information, creating nothing less than a revolution in the field of search technology. Further information about Netrics, its products featuring LikeIt technology, or a product demonstration, can be found at www.netrics.com or by e-mailing info@netrics.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2002
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