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National Public Radio is ready to be seen and not just heard.


'I saw it on the radio" was the catch phrase in a classic radio industry ad campaign.

National Public Radio West wants to take that concept to a new level.

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 Ken Stern Ken Stern is the name of:
  • Ken Stern: Chief Executive Officer of NPR since October 2006
  • Kenneth S. Stern: an attorney, an author and the program specialist on antisemitism and extremism for the American Jewish Committee
, the network's executive vice president, the national non-profit producer and distributor of radio programming is looking to hire a video editor--possibly by the end of the year.

When created, the position will be based out of NPR's West Coast bureau in Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. . Details have yet to be worked out and budgetary approval is pending, but the editor would most likely produce reports for the network's podcasts.

NPR NPR

In currencies, this is the abbreviation for the Nepal Rupee.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 West's Culver City campus opened nearly four years ago and is the production facility for the national network's popular "Day to Day" and "News & Notes" shows.

"The West Coast bureau is such a crucial addition to what NPR is," said Andi Sporkin, NPR's vice president of communications. "It's not a satellite location, it's part of the fabric of who we are."

The network has been offering podcasts for a year this month and plans to progressively expand its offerings, Stern said.

Since the Washington, D.C.-based network's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  headquarters moved from its small Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  site, which had six employees, to its current site it has expanded to 75 staffers. NPR bought the Culver City office, which was formerly occupied by now-defunct tech company Digital Planet, for $8 million in 2002. The 25,000-square-foot building houses two sound studios, five production rooms and a TV-equipped studio that are all open to the public for weekly tours. A second 12,500-square-foot building on the site is currently being leased to a tenant.

"It's geographically balanced the editorial content of this network," said Cinny Kennard, general manager of NPR West. "We have a distinctly non-D.C, style: our own west coast sensibility."
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:ENTERTAINMENT
Author:Riley-Katz, Anne
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1USA
Date:Aug 7, 2006
Words:304
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