National Pest Management Association Launches Broadcast Public Service Campaign; Children Tell the Dangerous Story of Pests & Disease on Radio and TV.Business Editors NOTE: Multimedia assets available DUNN LORING, Va.--(BUSINESS WIRE)--April 23, 2003 Seeking to change consumers' attitudes about the public health dangers of pests, the National Pest Management Association The National Pest Management Association (NPMA), a non-profit organization with more than 5,000 members, was established in 1933 to support the professional pest control industry’s commitment to the protection of public health, food and property, reflected both in the (NPMA NPMA National Pest Management Association NPMA National Property Management Association NPMA National Petroleum Management Association NPMA National Project Management Association NPMA Non-Preemptive Multiple Access NPMA National Podiatric Medical Association ) has tapped the expertise of five very precocious children. In a new, original 30-second television and radio public service campaign, the child actors inform about the dangerous connection between ticks and Lyme disease, cockroaches cockroaches insects which may carry Salmonella spp. in their gut and play a part in the spread of the disease. triggering asthma in children, and mosquitoes and West Nile Virus West Nile virus, microorganism and the infection resulting from it, which typically produces no symptoms or a flulike condition. The virus is a flavivirus and is related to a number of viruses that cause encephalitis. . "This public service message and other educational materials we provide seek to communicate to the public the dangers associated with common pests and the diseases they transmit, and to encourage them to take action," explained NPMA Public Affairs Director Cindy Mannes. Mannes cited a recent theory posed by Hong Kong Deputy Director of Health Leung Pakyin that cockroaches may be connected to the spread of the new Severe Acute Respiratory Syndrome Severe Acute Respiratory Syndrome (SARS) Definition Severe acute respiratory syndrome (SARS) is the first emergent and highly transmissible viral disease to appear during the twenty-first century. (SARS). "Historically, cockroaches have spread diseases such as pneumonia, samonella and food poisoning. There is no question that pests including the cockroach cockroach or roach, name applied to approximately 3,500 species of flat-bodied, oval insects forming the order Blattodea. Cockroaches have long antennae, long legs adapted to running, and a flat extension of the upper body wall that conceals the , are considered to be public health threats," said Mannes. "Unfortunately, very few of us are actually doing something to control them." A recent pest control industry survey revealed that while Americans are concerned with pests like mosquitoes and cockroaches, and express fear of such pest-borne illnesses as West Nile Virus, a mere 36 percent of the respondents of the survey indicated they were actually doing anything to protect their families and properties. The public service announcement directs viewers to the NPMA website, www.pestworld.org, where visitors can find more information about pests and how to control them, as well as locate a pest control professional in their community. The NPMA, a non-profit organization with more than 6,000 members, was established in 1933 to support the pest management industry's commitment to the protection of public health, food and property, reflected both in the continuing education of the pest control professional and the dissemination of timely information to homeowners and businesses. This includes consumer tips on using integrated pest management Integrated Pest Management (IPM), planned program that coordinates economically and environmentally acceptable methods of pest control with the judicious and minimal use of toxic pesticides. (IPM (1) (Impressions Per Minute) Generally refers to document scanners that scan both sides of the page at the same time. Thus, a scanner that scans at 100 ppm (pages per minute) can provide 200 ipm. See ppm and document scanner. ) to manage pest problems in the home, and advice on selecting a pest management professional. The National Pest Management Association continues to guide the industry through legislative and regulatory initiatives at both the federal and state levels. It is comprised of pest management companies, distributors and manufacturers. For further information, visit pestworld.org. NOTE TO MEDIA: A video relating to this story will be available for journalists to download beginning today at www.newstream.com and at www.businesswire.com |
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