National Geographic launches music initiative.

National Geographic has created a music initiative that offers consumers music from around the world. National Geographic World Music showcases international artists and musical performances in an interactive and immersive online environment.

National Geographic World Music offers music by different artists, regions and genres. The site also provides rich context for music through National Geographic's unique assets that include videos, maps, photos and features from its magazines, and other editorial platforms. Searches are enabled via artist, genre, country and region.

The website will feature the best artists, innovative music and emerging trends worldwide, allowing users a comprehensive experience. It will also feature guest DJs and their recommended play lists. With partner Calabash, National Geographic World Music makes thousands of tracks available for discovery, as well as for purchase at 99 cents per MP3 download. Other strategic partners include LinkTV for video, and Afropop Worldwide and Global Rhythm for editorial and curatorial content.

For more information, visit www.worldmusic.national geographic.com.