National Consumer Survey Sees Growing Momentum For Online Insurance Trend.Business Editors MOUNTAIN VIEW, Calif. and WASHINGTON--(BUSINESS WIRE)--April 19, 2000 25% of Internet Households are Shopping/Purchasing Insurance Online The first national consumer opinion survey commissioned by QuickenInsurance(SM) (www.QuickenInsurance.com), the leading online insurance marketplace, in partnership with the Electronic Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Council (EFSC EFSC Electronic Financial Services Council ), a leading national financial services trade group, reveals that one quarter of Internet households (25%) will use the Web to comparison shop or purchase insurance via an online marketplace or carrier Web site. This benchmark survey indicates that a positive relationship exists between those who have purchased products and services over the Internet in the past, and the likelihood that consumers would shop for and purchase insurance online. Almost half (45%) of the Internet households surveyed responded that they have purchased goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. online, with nearly ten percent having visited Web sites specifically to compare insurance prices or buy insurance. The survey also discloses that Internet purchasers are three times more likely to have visited one or more Web site for the purpose of comparing insurance rates or purchasing policies (15% v. 5%). These and other findings were announced yesterday by David Blair David Blair is the name of:
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . "These results are very encouraging," said David Blair. "Consumers are becoming increasingly aware that the Internet can be a valuable educational resource and tool for saving both time and money." He adds, "Over the past four years we've witnessed a dramatic increase in the percentage of QuickenInsurance consumers who are now using the Internet to not just shop for and learn about, but actually buy insurance policies."(a) Furthermore, the findings reveal that age is a major indicator of consumer willingness to use the Internet as a comparison and purchasing tool. Respondents ages 18-34 are the most likely to shop for and purchase insurance products online (36%), followed by respondents ages 35+ (15%). "While these results indicate that purchasing insurance via the Internet has yet to become as mainstream as purchasing books from Amazon.com, it is important to keep in mind that the online insurance industry is still young," said Jeremiah Buckley, General Counsel for the EFSC. "Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Besides age, the study concludes that gender represents a significant role in consumer willingness to go online for insurance. Men were more likely to shop for insurance online (17%) than women (9%). While security issues remain top of mind for current and prospective Internet shoppers, 46% of respondents stated that they are comfortable submitting personal information online. Of those surveyed, three main concerns were cited: security (28%), cost (11%) and selection (3%). The Online Insurance Usage telephone survey was conducted by Bruskin Audits & Surveys, which polled a random sample of 467 Americans, ages 18+, from February 25-27,2000. The overall margin of error is a maximum of +/- 5 percentage at the 95 percent confidence level. (a) Forrester Research - Insurance's Researched Future, Market Overview About QuickenInsurance QuickenInsurance (www.QuickenInsurance.com) is the leading insurance service Web site on the Internet, offering real-time, online auto and term life insurance quotes, complete with payment options. The site, which was named the top insurance aggregator by Morgan Stanley
About the EFSC The Electronic Financial Services Council represents a group of financial services and software companies that offer their products and services over the Internet. The Council's mission is to update laws and regulations to facilitate the electronic delivery of financial services. Members include: Countrywide Home Loans, Inc., Intuit Inc., GE Capital Mortgage, Microsoft Corporation, Cendant Mortgage, Creditland, Ultraprise Corp., Xpede, Chase Manhattan Mortgage, Esurance, Citigroup Mortgage, Inc., E-Loan, The First American Financial Corporation, Freddie Mac Freddie Mac: see Federal Home Loan Mortgage Corporation. , GMAC GMAC General Motors Acceptance Corporation GMAC Graduate Management Admission Council GMAC Give Me A Call GMAC Genetic Manipulation Advisory Committee GMAC Genetic Modification Advisory Committee (Singapore) GMAC Give Me A Chance Mortgage Corporation, Lender Services, Inc., Lending Tree, GHR GHR Growth Hormone Receptor GHR Genetics Home Reference GHR Growth Hormone Releaser GHR General Hypnotherapy Register (UK) GHR Gharghur (postal locality, Malta) GHR Guaranteed Home Rating Systems, Principal Financial Group, United Guaranty, Wells Fargo/Norwest. For additional information, go to www.efscouncil.org. About Intuit Inc. Intuit Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : INTU INTU Intuit, Inc. (stock abbreviation, AMEX) ) is the leader in e-finance, including financial software and Web-based services. Intuit develops and markets Quicken(R), the leading personal finance software; TurboTax(R), the best-selling personal tax preparation software; and QuickBooks(R), the most popular small business accounting software. Intuit's Quicken.com(TM) Web site (www.Quicken.com) is a leading financial Web site, offering a comprehensive set of financial news, information and tools, including insurance, mortgage, investment and tax preparation services Tax preparation services Firm that prepare tax returns for a fee. . Intuit's products and services enable individuals, small businesses and financial professionals to better manage their financial lives and businesses. Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax and ProSeries, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Quicken.com, QuickenInsurance, Quicken Loans and Lacerte, among others, are trademarks and/or service marks of Intuit Inc., or one of its subsidiaries, in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such. |
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