National Commerce Bank Services and Synapse Technology Forge Strategic Alliance.Business Editors CHARLOTTE, N.C.--(BUSINESS WIRE)--April 27, 2004 Combination to Focus on Providing Superior Customer Retention Solutions to Banks Throughout the US Synapse synapse (sĭn`ăps), junction between various signal-transmitter cells, either between two neurons or between a neuron and a muscle or gland. A nerve impulse reaches the synapse through the axon, or transmitting end, of a nerve cell, or neuron. Technology, a leading provider of Event Based Marketing products and services to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, announced today it has formed a strategic alliance with National Commerce Bank Services' (NCBS NCBS National Centre for Biological Sciences (India) NCBS National Child Benefit Supplement NCBS National Cage Bird Show NCBS Northern California Bluegrass Society NCBS National Council of Black Studies ) newly formed Strategic Marketing Solutions division to provide financial institutions throughout the US with cutting-edge customer and deposit retention programs. These programs combine Synapse Technology's innovative SynapseDDM (Daily Deposit Manager) product with an organization that has a deep understanding of bank database modeling and analytics and years of experience in developing tested and proven customer acquisition, cross-sell and retention programs. SynapseDDM allows banks to act immediately on specific opportunities and threats by leveraging call center, e-mail, direct mail, relationship banker, and other customer contact communications. SynapseDDM uses long-term transaction behavior to identify and provide retention and cross-sell opportunities. SynapseDDM leverages the Synapse Transaction Behavior Marketing methodology to interpret and compare current behavior to that specific customer's historical behavior. By using a series of formal statistical methods, the daily customer specific behavior analysis recognizes significant behavior changes and instantly identifies new sales and service opportunities. The financial institution can immediately act on current information. "Synapse Technology has developed the most effective early warning system on the market to proactively alert banks on a daily basis to potential customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. or diminishing deposit balances," says Robert Arndt, First Vice-President and Group Manager, NCBS Strategic Marketing Solutions. "Partnering with Synapse Technology will enable us to provide a superior retention solution to our clients." "We are delighted to be working with an organization as experienced and progressive as NCBS," said Fred Chapman
About NCBS NCBS is a bank consulting resource for financial institutions and retailers worldwide. A pioneer in the implementation and execution of in-store financial services, NCBS provides consulting on in-store and traditional bank programs, leasing, training, facilities and facilitating retailer partnerships. NCBS Strategic Marketing Solutions creates targeted direct marketing programs for retail banks in order to acquire new customers, and increase the value and retention of existing customers. NCBS is a subsidiary of National Commerce Financial Corporation (NYSE NYSE See: New York Stock Exchange : NCF See National Cristina Foundation. ), a sales and marketing organization that delivers select financial and consulting services through a national network of banking and non-banking affiliates. With $23 billion in assets, NCF operates nearly 500 branches in 14 of the nation's fastest growing metropolitan areas throughout the southeast. About Synapse Technology, Inc. in Financial Services Synapse Technology, founded in 1996, is a leading provider of Event Based Marketing products and services to the financial services industry. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Synapse Daily Deposit Manager (SynapseDDM(TM)) is the only event based marketing solution that combines the power and accuracy of formal longitudinal statistical modeling with business rules and traditional campaign management capabilities for alert generation. In addition, SynapseDDM provides the most comprehensive test and control measurement functionality in the industry. The product is in production with over 5,000 users in 2,000 bank branches throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Headquartered in Charlotte, North Carolina “Charlotte” redirects here. For other uses, see Charlotte (disambiguation). Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. the company has over 60 employees and is privately held. Synapse processes over 1 billion transactions per month for clients across financial services, healthcare, AgriBusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. (retail), and automotive industries Automotive Industries, Ltd. (Hebrew: תעשיות רכב נצרת עלית, תע"ר . For additional information, please visit www.synapsetechnology.com. Synapse Daily Deposit Manager and SynapseDDM are trademarks of Synapse Technology, Inc. Other product or service names mentioned herein are the trademarks of their respective owners. |
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