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National Center for Database Marketing Gives Silver Award to infoUSA.


OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb. -- infoUSA([R]) (Nasdaq:IUSA IUSA Indiana University Student Association ) the leading provider of proprietary business and consumer databases and sales leads, today announced infoUSA's Donnelley Marketing Division, along with its client, The Hartford Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 Group Inc., has been selected as a 2006 National Center for Database Marketing (NCDM NCDM National Center for Database Marketing
NCDM National Center for Data Mining
) Silver Database Excellence Award recipient in the business-to-business marketing category. infoUSA and The Hartford won this award as a result of their work in building a custom database from which The Hartford was able to generate new business insurance flow to its Agency partners. infoUSA and The Hartford partnered to build the Market Zone Platinum (MZP MZP Mizo Zirlai Pawl
MZP Ministerstvo Zivotneho Prostredia
) database using a variety of disparate data sources and the application of custom built business rules and match logic. infoUSA maintains the database for The Hartford while The Hartford accesses the data via infoUSA's MZP suite of tools to understand the competitive landscape through pre-campaign analytics. Prospects that are within The Hartford's appetite are selected and included in campaigns which are generated and distributed to their Agents following a telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations.  process used to qualify the prospects, making them ready to discuss their business insurance needs with a Hartford representative.

"We are so pleased that the work we did for The Hartford was recognized with this prestigious award. Innovative clients like The Hartford are finding new ways to leverage infoUSA's technology and database solutions to drive their business growth," said Rakesh Gupta, president of infoUSA Donnelley Marketing Division.

DIRECT Magazine and the Direct Marketing Association presented the NCDM Database Excellence Awards at a luncheon ceremony on Tuesday, December 12, during the 2006 NCDM Conference at the Caribe Royale Convention Center in Orlando, FL.

Each year, the NCDM Database Excellence Awards recognize organizations that have shown ingenuity in leveraging their marketing databases. They honor companies that have achieved dramatic and measurable results by leveraging systems capabilities, applying statistical techniques, or reorganizing to become more customer-focused. Award categories include: Analytics & Modeling Applications, Technological Applications, Multichannel Marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. , and Business-to-Business Marketing.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a  services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127; 402.593.4500. Donnelly Marketing Division headquarters are located at 470 Chestnut Ridge Chestnut Ridge may refer to:
  • Chestnut Ridge, New York, United States
  • Chestnut Ridge people, Melungeon community residing just northeast of Philippi, West Virginia, USA
  • the western-most ridge of Pennsylvania’s Allegheny Mountains
 Road, Woodcliff Lake Woodcliff Lake may refer to:
  • the town of Woodcliff Lake, New Jersey
  • Woodcliff Lake Reservoir, located in the above town
, NJ 07677; 201.476.2000. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.

For more information about infoUSA Donnelly Marketing Division, please visit www.donnellymarketing.com. For more information on the NCDM Database Excellence Awards or the 2006 NCDM Conference, visit http://ncdmevents.com/winter/.
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Publication:Business Wire
Date:Dec 12, 2006
Words:530
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