National Cattlemen's Beef Association. (Association News).

The National Cattlemen's Beef Association, Centennial, Colo., announces a new checkoff-funded advertising campaign to promote the nutritional qualities of beef. The series of four ads, which compare lean beef to skinless chicken, will appear in the July and September issues of 23 consumer magazines. "We're not saying 'don't eat chicken.' We are saying that you can feel good about eating lean beef," says Mark Thomas, vice president of consumer marketing for NCBA. "With so much conflicting information out there, it's time to set the record straight.