National Advertising Schedule Announced; Most States Join AICPA in this Year's Image Enhancement Campaign.The AICPA AICPA See American Institute of Certified Public Accountants (AICPA). kicked-off its fall schedule for this year's national advertising campaign with radio spots on Oct. 21 during major league baseball's World Series. As mentioned in last month's CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Letter, the Institute is placing heavy emphasis on national radio network advertising to broaden the reach and increase the frequency of the CPA brand message among key audiences. Four new radio spots were developed and will run through Nov. 19. More than 175 placements will be heard on ABC Radio Networks (Prime Radio Network's affiliates, MoneyTalk with Bob Brinker, the ESPN Radio Morning Show, NBA on ESPN Radio The NBA on ESPN Radio is a broadcast of National Basketball Association games on the ESPN Radio network. Games on ESPN Radio are distributed on over 200 radio stations in the United States and Canada. , BusinessWeek Business Report, and Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. and World Series); and Westwood One (the CBS (Cell Broadcast Service) See cell broadcast. Network, Dan Rather Reporting, NCAA NCAA abbr. National Collegiate Athletic Association Football, Notre Dame Football, NCAA Basketball and NFL Football). The spring schedule begins the week of Mar. 19 and ends the week of Apr. 9. In addition to the radio ads, the image enhancement effort features a more targeted print campaign. Full-page ads will appear in BusinessWeek (weeks of Nov. 6, Nov. 20 and Dec. 4); Time Top Management (weeks of Nov. 6 and Nov. 27); and Fortune Small Business (month of Dec.). Print ads will run again in the spring, from the week of Feb. 26 through the week of Apr. 23. Complementing the national image enhancement campaign, most of the state CPA societies will run local radio, print and existing television spots. As part of a pilot cooperative advertising program with the Institute (The CPA Letter, Oct.), 35 states are receiving a total of $733,694 in matching funds, boosting their planned advertising expenditures to an unprecedented level of nearly $3 million. What's more, an astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, 26 of those 35 states increased their advertising budgets over last year. The combined effort of the AICPA's and state societies' advertising campaigns certainly will result in broader reach and more frequent messages among those who use or buy CPAs' services. ldesina@aicpa.org ina@aicpa.org |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion