Nation's #1 online advertising newsletter, AdBumb, undergoes major design and formatting overhaul.

With clearer graphics and typeface, and a more sophisticated overall motiff, AdBumb.com says it stands poised to expand its reach within the online advertising community.

The recent installation of editor-in-chief Elizabeth Hines marked a turning point in the history of the nearly five-year-old newsletter.

"My hope is that AdBumb continues to build on its position as the first place people go to find out what's really going on in this business--innovations, failures, the whole gamut," Hines said.

AdBumb's fresh look coincides with the publication's desire to embrace a more serious tone while still maintaining both the savvy and the trademark wit its readers have come to know.

In this vein, the newsletter has already released its first news special: a hard-hitting look at spyware and its effect on the online advertising industry (available at www.adbumb.com/special.html).

In addition to the free newsletter's HTML version, subscribers are now able to receive the weekly newsletter as a text-only document if they so choose. "We want our readers to have a choice about how they receive their content," Hines said. "We know their time is valuable and want them to feel comfortable with what appears in their inboxes."

AdBumb, founded in June 2001 by Pesach Lattin, has long been hailed by insiders as an essential, and irreverent, voice in the online advertising industry.

It is made available free of charge to its 25,000 subscribers, nearly half of whom are either publishers or members of sales teams.

AdBumb, 928 Broadway, #200, New York, NY 10010, 212-777-6778, www.adbumb.com