Nation's #1 online advertising newsletter, AdBumb, undergoes major design and formatting overhaul.With clearer graphics and typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics , and a more sophisticated overall motiff, AdBumb.com says it stands poised to expand its reach within the online advertising community. The recent installation of editor-in-chief Elizabeth Elizabeth, sister of King Louis XVI of France Elizabeth, 1764–94, sister of King Louis XVI of France, known as Madame Elizabeth. Deeply loyal to her brother, she remained in France during the French Revolution, suffered imprisonment, and was Hines marked a turning point in the history of the nearly five-year-old newsletter. "My hope is that AdBumb continues to build on its position as the first place people go to find out what's really going on in this business--innovations, failures, the whole gamut See color gamut. gamut - The gamut of a monitor is the set of colours it can display. There are some colours which can't be made up of a mixture of red, green and blue phosphor emissions and so can't be displayed by any monitor. ," Hines said. AdBumb's fresh look coincides with the publication's desire to embrace a more serious tone while still maintaining both the savvy and the trademark wit its readers have come to know. In this vein, the newsletter has already released its first news special: a hard-hitting look at spyware Software that sends information about your Web surfing habits to its Web site. Often quickly installed in your computer in combination with a free download you selected from the Web, spyware transmits information in the background as you move around the Web. and its effect on the online advertising industry (available at www.adbumb.com/special.html). In addition to the free newsletter's HTML version, subscribers are now able to receive the weekly newsletter as a text-only document if they so choose. "We want our readers to have a choice about how they receive their content," Hines said. "We know their time is valuable and want them to feel comfortable with what appears in their inboxes." AdBumb, founded in June 2001 by Pesach Lattin, has long been hailed by insiders as an essential, and irreverent ir·rev·er·ent adj. 1. Lacking or exhibiting a lack of reverence; disrespectful. 2. Critical of what is generally accepted or respected; satirical: irreverent humor. , voice in the online advertising industry. It is made available free of charge to its 25,000 subscribers, nearly half of whom are either publishers or members of sales teams. AdBumb, 928 Broadway, #200, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10010, 212-777-6778, www.adbumb.com |
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