Natalie Bader-Michel Appointed President and CEO of FRED.

PARIS -- LVMH, the world's leading luxury products group announces the appointment of Natalie Bader-Michel as President and CEO of FRED Paris SA, effective December 1, 2006.

A graduate of the IDRAC business school in Paris, Natalie Bader-Michel began her career within the Revlon and Yves Rocher groups before joining Chanel, where she held a series of positions of increasing responsibility and became Director for Media and Operational Marketing for Europe. In 2003, she joined the LVMH Group as Marketing Director of Sephora Europe, with responsibility for the brand, image and communications, as well as Sephora's private label brand development.

About LVMH

LVMH Moet Hennessy Louis Vuitton is the world's leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes Moet & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Chateau d'Yquem, Chandon Estates, Hennessy, Glenmorangie, Belvedere and Chopin.

Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source for luxury goods on the Internet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marche and La Samaritaine. LVMH's Watches and Jewelry division comprises TAG Heuer, Chaumet, Christian Dior Watches, Zenith, Fred, the prestigious Italian writing instruments company of OMAS and De Beers LV, a joint venture created with the world's leading diamond group.