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Nashville Electric Service Wins PRSA Award for Web Site Designed by APOGEE Interactive.


ATLANTA -- Nashville Electric Service Nashville Electric Service is among the twelve largest public electric utilities in the nation, distributing energy to more than 325,000 customers in Middle Tennessee. The NES service area covers 700 square miles, all of Davidson County and portions of the six surrounding counties.  recently earned top honors from the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide.  for its new web site designed by Apogee Interactive, Inc. Selected Best New Media in PRSA PRSA Public Relations Society of America
PRSA Personal Retirement Savings Account
PRSA Puerto Rican Student Association
PRSA Puerto Rican Studies Association
PRSA Park and Recreation Service Area
PRSA President of the Royal Scottish Academy
 Nashville's 20th Annual Parthenon Awards competition, the web site (www.nespower.com) demonstrates a creative and unconventional use of technology for marketing and external communications.

Working with APOGEE Interactive, the nation's leader in providing online solutions to the energy industry, Nashville Electric Service provides its 348,000 customers with a friendly, easy-to-use web site packed with valuable information specific to their location including a live power outage Noun 1. power outage - equipment failure resulting when the supply of power fails; "the ice storm caused a power outage"
power failure

equipment failure, breakdown - a cessation of normal operation; "there was a power breakdown"
 map, an interactive community events calendar, current news, job opportunities, tree trimming schedule, up-to-date rate information and an online bid center for vendors.

Nashville Electric Service is one of the 12 largest public electric utilities in the nation. "Our web site serves as a vital means of communicating with our customers and provides fast and easy tools for customers to communicate with us," explained Laurie Parker, Nashville Electric Service's media coordinator. "We offer both an English and a Spanish version of our web site so virtually any of our customers with access to the Web can apply for service, pay their bill, access community events, check for power outages This is a list of famous wide-scale power outages. 1965
  • The Northeast Blackout of 1965 on November 9, 1965.
1977
  • The infamous New York City Blackout of July 13-14, 1977, resulted in looting and rioting.
 in their neighborhood, and learn about energy saving ideas for the home or business."

The quality of the NES NES Nintendo Entertainment System
NES Not Elsewhere Specified (shipping)
NES Nuclear Export Signal
NES National Election Studies
NES Nashville Electric Service
NES National Evaluation Systems, Inc.
 web site allows the utility to reduce costs while increasing customer service and satisfaction. During heavy storms the web sites outage map has recorded as many as 2700 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  reducing calls to the call center while providing customers with immediate answers. More than 85 percent of customers report they are satisfied with Nashville Electric Service according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the company's 2006 Residential Customer Expectation Survey. In addition, NES has ranked in the top five utilities by JD Power customer service surveys for the past two years.

Parker will present the NES case study on achieving an award winning web site at APOGEE's Online Solutions Workshop Oct. 18, 2006 in Atlanta, GA. For more about the event, visit www.apogee.net/events or call Karen Morris at 770-270-6501.

About Nashville Electric Service

Nashville Electric Service (www.nespower.com) has been powering the city of Nashville for over 65 years and is one of the 12 largest public electric utilities in the nation, distributing energy to more than 348,000 customers in Middle Tennessee. This award winning utility has been ranked in the top five by leading national customer service surveys for two consecutive years.

About Apogee Interactive Inc.

Apogee Interactive Inc. (www.apogee.net) is a leading provider of online solutions for the energy industry. Serving more than 200 utilities nationwide since 1994, Apogee's Web-based content and tools reach millions of electricity consumers daily. The company also provides eLearning systems, call center programs and load management platforms to utilities and their trade associations throughout North America and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. .
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 31, 2006
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