NarrowCast Group secures $850,000 funding to publish IT Business Edge technology reports.

NarrowCast Group LLC, a Louisville-based, privately held media company that publishes six IT Business Edge technology reports, has successfully secured $850,000 in its initial round of funding from a Louisville-based group of venture capitalists and individual investors that specialize in private equity finance. Under the company's current plan, this round of investment will see it to break-even.

Until now, the partners of NarrowCast Groups have funded the company themselves.

NarrowCast Group's executive team--led by CEO Tom Cottingham--is the same group of publishing veterans that founded TechRepublic, the community website for IT professionals now owned by CNET Networks (Nasdaq: CNET). The team has had extensive experience working with nearly every major technology information publishing company in the U.S., including the Gartner Group, Ziff-Davis Media, IDG, and Reed Elsevier.

NarrowCast's publishing model works to build customer databases of decision-makers of high-level business technology purchases. It then offers an array of premium information products and services to this audience, as well as "high-impact advertising and lead-generation programs to technology vendors."

Cottingham said, "We think the time is right to launch a new line of media products that meet the ever-changing needs of the 21st-century marketplace. We've already driven our subscriber base to the size that major advertisers like to see."

NarrowCast Group, 502-583-8024, www.narrowcastgroup.com