Napapijri(R) Teams up with Global Green USA to Open Soho Flagship and Educate about Global Warming.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Napapijri(R), the European sportswear brand owned by VF Outdoor Inc., is bringing its adventure-inspired lifestyle brand stateside state·side adj. 1. Of or in the continental United States. 2. Alaska Of or in the 48 contiguous states of the United States. adv. Informal 1. with the opening of their first US flagship in Soho, New York City's premiere shopping destination. The new store opened this week at 149 Mercer Street as part of the brand's US retail rollout strategy. Napapijri(R) is teaming up with Global Green USA Global Green USA is the U.S. arm of Green Cross International. It is one of 30 national offices with over 70 professional staff worldwide. Global Green USA is a national environmental organization. References Global Green USA Website www.globalgreen. , the American arm of President Gorbachev's Green Cross International, and Sebastian Copeland, a world renowned photographer and filmmaker, to unveil a photo exhibition entitled "Antarctica - The Global Warning" during the store opening festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. on July 27th. The exhibit is a collection of unique photographs from Sebastian Copeland's upcoming book based on a recent Global Green-led expedition with scientific experts and researchers to remote Antarctica. The photographs illustrate the imminent danger caused by warming trends to Antarctica and the melting ice shelf, which will have dire consequences not just for the penguins in Antarctica but for all of humanity due to the resulting rising sea levels. The profits from the sale of photography at the event and 15 percent of the evening's merchandise sales will benefit Global Green USA. Michele Colonna, Director of Marketing & Visual Merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. of the Napapijri(R) brand, commented on the partnership: "Napapijri(R) embodies and celebrates the spirit of adventure and the desire to explore our own confines which is why it was natural for us to partner with Global Green whose passionate work in defense of earth's resources is very much our own interest as a brand". The new Napapijri(R) store showcases the brand's signature men's, women's and children's apparel and accessories in 2,000 square feet of selling space on one floor, mirroring the brand's international presentation. The modern yet outdoors-inspired nature of the environment provides an ideal stage for the brand's contemporary merchandise. The Napapijri(R) brand is infused into the environment via the use of signature overhead lighting, oak fixtures and sanded wood blades suspended from the ceiling and printed with the brand's iconic logo and graphics. Shoppers can experience nature in the store's indoor green garden situated in the rear of the store. About Napapijri Founded in 1986 in Aosta, Italy and acquired by VF Corporation in May 2004, the Napapijri(R) brand offers a range of men's, women's and kids' sportswear as well as bags and accessories. The name Napapijri is derived from the Finnish word for Arctic Circle Arctic Circle, imaginary circle on the surface of the earth at 66 1-2°N latitude, i.e., 23 1-2° south of the North Pole. It marks the northernmost point at which the sun can be seen at the winter solstice (about Dec. as travel and the spirit of adventure are the inspiration for the brand's line of sportswear. There are currently 18 retail stores including locations in Paris and Chamonix, France, Milan, Italy, Munich, Germany and Tokyo, Japan. The goal of VF Outdoor Inc. is to have 55 Napapijri(R) brand stores worldwide by 2010. Napapijri(R) products are also sold in over 1,500 specialty and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. in more than 19 countries. About Global Green Global Green USA, the U.S. affiliate of Green Cross International, founded by President Mikhail S. Gorbachev, is headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. with offices in Washington, D.C., and New Orleans. Global Green's mission is to create a value shift to stop climate change, to provide drinking water drinking water supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g. to all, and to eliminate weapons of mass destruction Weapons that are capable of a high order of destruction and/or of being used in such a manner as to destroy large numbers of people. Weapons of mass destruction can be high explosives or nuclear, biological, chemical, and radiological weapons, but exclude the means of transporting or . Global Green is a national leader in advocating for smart solutions to climate change that benefit communities and works with the Hollywood community to put a "human face" on global warming through its annual Red Carpet/Green Cars Oscar campaign. For more information on climate solutions and Global Green USA or to sign Global Green's "Pledge of Allegiance Pledge of Allegiance, in full, Pledge of Allegiance to the Flag of the United States of America, oath that proclaims loyalty to the United States. and its national symbol. to American Energy Independence," please visit www.globalgreen.org. About Sebastian Copeland Born in 1964, Sebastian Copeland is a European-born, Los Angeles-based celebrity photographer and filmmaker. His photographs have appeared in hundreds of publications worldwide including GQ, Marie Claire, The Face, Cosmopolitan, Vanity Fair, and Interview magazine. A personal commitment to fight for the protection of the environment has led to a seat on Board of Directors of Global Green USA. Sebastian has traveled both to the Arctic and Antarctica on behalf of Global Green. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion