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NanoMission - Cutting Edge Nanotechnology Education Using Games. Playable Demo Released.


LONDON -- London-based computer games development studio PlayGen and global nanotechnology consultancy Cientifica have announced the availability of the playable demo of NanoMission[TM] from www.nanomission.org

NanoMission[TM] is a cutting edge engaging learning experience which educates players about basic concepts in nanoscience through real world practical applications from microelectronics microelectronics, branch of electronic technology devoted to the design and development of extremely small electronic devices that consume very little electric power.  to drug delivery. The demo of the first module, nanomedicine, compels the player to select a suitable vehicle to deliver an anti cancer compound, and then navigate through the bloodstream blood·stream
n.
The flow of blood through the circulatory system of an organism.



bloodstream

the blood flowing through the circulatory system in the living body.
 to the site of the tumour tumour
 or neoplasm

Mass of abnormal tissue that arises from normal cells, has no useful function, and tends to grow. Cell abnormalities may include increased size or number or loss of characteristics that differentiate their tissue of origin.
, while avoiding the bodies' natural defence mechanisms.

"Nanomedicine is an area that has caused a great deal of excitement but has also been tragically misrepresented", commented Cientifica CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Tim Harper. "the nanomedicie challenge within NanoMission illustrates how nanoscientists are learning from nature to produce viable drug delivery mechanisms for today's market"

Professor Mark Welland Prof. Mark E. Welland FRS FREng is the head of The Nanoscience Centre at Cambridge University. He started his career in nanotechnology at IBM Research, Yorktown Heights, U.S., where he was part of the team that developed one of the first scanning tunneling microscopes.  FRS FRS
abbr.
Fellow of the Royal Society


FRS,
n “flexed rotated side-bent,” an osteopathic abbreviation used to describe vertebral position in cases of spinal dysfunction.
 of the University of Cambridge added, "It is extremely important that as nanotechnology is introduced into an increasing range of products the real benefits are understood by all. This game is a great example of how the positive message of nanotechnology can be disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area.

dis·sem·i·nat·ed
adj.
Spread over a large area of a body, a tissue, or an organ.
 to schools."

PlayGen are relying on partnerships with organisations such as the Royal Society of Chemistry to ensure the game meets the educational community requirements. The National Physical Laboratory is the latest member of the game's scientific advisory board, bringing world class expertise in the challenges of measurement at the nanoscale At nanometer size. Any device only a few nanometers in size is nanoscale. See nanotechnology and nanometer.  and use of virtual worlds for science communication and knowledge transfer.

"Working with the scientific community has enabled us to develop NanoMission based on real science rather than science fiction", notes Kam Memarzia, PlayGen's managing director adding "We firmly believe computer games have a far greater role to play in today's society, especially in promoting learning & understanding the real world around us."

For more information about NanoMission, to download the demo or to discuss getting involved as a sponsor see www.nanomission.org.

About PlayGen: Founded in 2001 by gaming industry experts, PlayGen is a London based game development studio with a strong track record in developing serious games for training and learning purposes. See http://www.playgen.com

About Cientifica: Cientifica is the world's leading independent supplier of nanotechnology research and technology information, with activities spanning from consultancy, to business intelligence and investments. See www.cientifica.com
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2007
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