Nano-Tex Teams With New Balance Performance Outerwear for Vintage Inspired Collection.EMERYVILLE, Calif. -- New Balance Performance Outerwear, the newest licensee of New Balance Athletic Shoe An athletic shoe is a generic name for a shoe designed for sporting and physical activities, and is different in style and build than a dress shoe. Originally known as sporting apparel, today they are known as casual footwear. , Inc., has teamed with Nano-Tex to fuse fashion and performance in its new, vintage-inspired Circa V outerwear line. The new line features Nano-Tex Outdoor(R), a super durable water repellency treatment. Nostalgia meets new technology in the Circa V line. Circa V was inspired by exploration heroes of yesterday, featuring authentic silhouettes and sturdy, high-count cotton material to give the line real retro [Latin, Back; backward; behind.] A prefix used to designate a prior condition or time. appeal. The advanced water repellent re·pel·lent adj. Capable of driving off or repelling. n. A substance used to drive off or keep away insects. repellent able to repel or drive off; also, an agent that repels. Refers usually to insect repellent. technology ensures that consumers will stay warm and comfortable while protecting them from outside elements. New Balance unveiled the Circa V collection at the Outdoor Retailer Winter Market Show, January 28-31, 2006, in Salt Lake City. The line will be available at retail stores starting in fall 2006. Suggested retail prices range from $130 to $280. "Even the most adventurous outdoor enthusiast has to come down off the mountain once in a while," said Shannon Hayward, vice president of sales and marketing for New Balance Performance Outerwear. "Circa V brings an urban sense of style to these nostalgic pieces that have been designed with true to the day silhouettes and trims." The collection includes nine styles of men's and women's parkas, puffer puffer, common name for some tropical marine fish of the family Tetraodontidae. The puffers and their allies, the boxfish, the porcupinefish, and the ocean sunfish or headfish, form an odd group (order Tetraodontiformes). coats, bomber jackets Bom´ber jack`et n. 1. a short men's jacket made of leather, having a zipper in front, knitted cuffs, and ribbed trim. Noun 1. bomber jacket - a jacket gathered into a band at the waist jacket - a short coat , down vests and Bog coats. Colors range from vintage hues of red, orange, tan and powder blue, to chocolate, cream, purple and forest. The Nano-Tex Outdoor(R) technology makes cotton and synthetic fabrics Synthetic fabrics are textiles made from synthetic fibres. They are used primarily to make clothing. , such as those used in the New Balance Circa V line, liquid-repellent and stain-resistant. The technology is durable enough for outerwear but is transparent to the consumer. "Consumers are demanding more comfort, functionality and style from their everyday apparel," said Libby Neuner, senior vice president of apparel sales at Nano-Tex. "Our technology makes it possible to use the most comfortable and desirable materials such as cotton in outerwear that will continue to look and feel good regardless of the weather." Nano-Tex is the first company to bring nanotechnology to the textile industry. The company's patented technology is more efficiently designed to deliver greater durability and superior performance without compromising the feel or comfort of the fabric. About Nano-Tex Nano-Tex is headquartered in Emeryville, Calif., with operations in Belgium; China; England; India; Italy; South Korea; and Turkey. Nano-Tex develops and markets a family of nanotechnology-based textile treatments that dramatically improves the performance of everyday fabrics. To date, more than 80 textile mills worldwide are utilizing Nano-Tex treatments in products sold by more than 100 leading apparel and interior furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. brands, including New Balance, Gap, Old Navy, Target, Hugo Boss, Paul Stuart Paul Stuart is an upscale men's and women's clothier in the United States. Founded in 1938 in New York City, New York, USA, by haberdasher Ralph Ostrove, who named the company after his son Paul Stuart Ostrove. , Rene Lezard, Lee, Nike, Champion, Levi and Simmons. Products with Nano-Tex enhancements are sold throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Asia and Europe. www.nano-tex.com |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion