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Naming Company Creates New Slogan for South Korean Medical Innovator; Strategic Name Development Unveils ''See It All'' Slogan for the Medison Company.


MINNEAPOLIS -- Continuing its legacy of helping organizations establish unique identities in the consumer marketplace, Strategic Name Development, Inc. -- a brand name consultancy that develops names and conducts brand name research for many of the world's Fortune 500 companies -- has fashioned a new slogan for the Medison Company of South Korea, a leading manufacturer of ultrasound diagnostic scanners for the medical community. The slogan, "See It All," was unveiled along with a fresh logo design that celebrates Medison's 20th anniversary and its corporate focus on caring for life through technology.

"Since Medison does business all over the world, we needed to create a slogan that was instantly recognizable and resonated with many different cultures and languages," says William Lozito, President of Strategic Name Development. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Lozito, "See It All" expresses Medison's technical excellence from the vantage point of employees, investors, patients and the world community. Medison's employees "See It All" in the company's vision and passion for innovation; investors "See It All" in the company's performance and growth; patients "See It All" thanks to innovative ultrasound product clarity and, finally, the world community can "See It All" in the company's commitment to creating technology for a better tomorrow.

The new "See It All" slogan can be seen on the Medison Company website at www.medison.com. "Medison is a top client and a powerhouse in the medical industry," Lozito says. "Strategic Name Development is very proud to partner with Medison in developing its new company slogan, 'See It All.'"

Medison was founded in 1985 by scientists from the Korea Advanced Institute of Science and Technology This article reads like a news release, or is otherwise written in an overly promotional tone.
Please help [ rewrite this article] from a to be less promotional, per Wikipedia .
 and is considered the most successful venture firm in the Korean medical industry. With 150 dealers worldwide, Medison's global sales network spans more than 50 countries including the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , The Netherlands, Germany, China, Japan, Brazil, India and Russia. Medison's accomplishments have brought the company widespread recognition within the industry, including prestigious awards from Frost & Sullivan healthcare consultants, the Honors Prize at the 2004 Electronic Industry Export Awards, the Presidential Citation for Productivity Improvement and the Erich Saling Diploma at the World Congress of Perinatal Medicine perinatal medicine
n.
The branch of medicine concerned with the care of the mother and fetus during pregnancy, labor, and delivery.
.

Strategic Name Development, Inc., conducts name development and brand name research for some of the most trusted companies in the world, including Medison, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Campbell's, GlaxoSmithKline, Novartis, Sprint, Bosch, Quaker Oats, Pernod Ricard Pernod Ricard (Euronext: RI) is a French company producing alcoholic beverages. Their most famous product, Pernod Anise (40% alcoholic volume) and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod. , Canon and GE. By combining the three forces of name development -- linguistics, creativity and target-market research - Strategic Name Development builds product and service identities that are instantly recognizable, memorable and linguistically sound. The company's unique roster of development talent was trained at prestigious institutions like Princeton, Dartmouth, Harvard, Yale and Johns Hopkins Universities Johns Hopkins University, mainly at Baltimore, Md. Johns Hopkins in 1867 had a group of his associates incorporated as the trustees of a university and a hospital, endowing each with $3.5 million. Daniel C. . Strategic Name Development utilizes its proprietary Name DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 Validation(TM) technique to pinpoint the brand names that best fit the client's overall vision, are easily pronounceable pro·nounce  
v. pro·nounced, pro·nounc·ing, pro·nounc·es

v.tr.
1.
a. To use the organs of speech to make heard (a word or speech sound); utter.

b.
, and are durable over the years.
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Publication:Business Wire
Geographic Code:9SOUT
Date:Sep 21, 2005
Words:470
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