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NameProtect Announces Next Generation of Comprehensive Trademark Search; Industry's Most Innovative Full Search Now Includes Enhanced Internet Content Coverage and Workflow Tools.


Business Editors

MADISON Madison, cities, United States
Madison.

1 City (1990 pop. 12,006), seat of Jefferson co., SE Ind., on the Ohio River; settled c.1806, inc. 1838. It is a port of entry and a tobacco marketing center.
, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
.--(BUSINESS WIRE)--May 3, 2004

--INTA's 126th Annual Meeting, Atlanta--

NameProtect Inc., a digital brand protection company, today announced the next generation of its comprehensive trademark search, used by trademark professionals to clear new brand names for protection and commercial use.

The role of the trademark professional has changed rapidly in the last several years, as attorneys and paralegals struggle to meet the evolving need to clear new marks in the expanding online environment at the same time they juggle increasing demands on their time. To meet these evolving needs, NameProtect's new search continues to build on its extensive Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 content coverage and provides report customization and workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  tools that address the realities of how trademark professionals work.

"The Internet provides a powerful window into the commercial marketplace that can no longer be overlooked when clearing a new mark," said Mark McGuire McGuire may refer to:
  • McGuire (Formula One), 1977 Formula One constructor from Australia
  • McGuire (surname), people with the surname McGuire
See also
  • McGuire Air Force Base, US Air Force base in Burlington County, New Jersey
, founder and president of NameProtect. "Our next generation search continues to bring new and critical forms on online content into the traditional full search, allowing our users to counsel their clients on the realities of today's marketplace."

NameProtect's new comprehensive search report includes the following new features and coverage:

Search Engine Advertising Snapshot--A new form of Internet content coverage, this section of our Premium search will monitor and report on sponsored search engine listings involving the proposed mark across a wide range of online search engines. A new and growing practice of many search engine services, sponsored search listings allow companies to pay to have their website listed in the results for certain key terms and phrases, including searches involving company and brand names.

Leveraging NameProtect's web crawling and analysis technology, this section of the report will provide new and critical insight into commercial use of the proposed mark online. Benefits include:

-- Identifying direct conflicts with the proposed mark not

located through traditional coverage

-- Assessing the extent to which other companies are using the

proposed mark online to promote themselves

-- Gauging the strength of the proposed mark and the effort

required to create an online presence for the new brand

-- Obtaining evidence (or lack thereof) showing genericness,

industry commonality com·mon·al·i·ty  
n. pl. com·mon·al·i·ties
1.
a. The possession, along with another or others, of a certain attribute or set of attributes: a political movement's commonality of purpose.
, famousness, or other potential issues

involving the registrability or use of the proposed mark

Workflow Enhancements--NameProtect understands that trademark professionals strive to work efficiently when analyzing search reports without creating discoverable electronic evidence of their analysis. To assist this goal, every NameProtect comprehensive research now includes its own set of repositionable notes for flagging records of concern included in the report.

Report Customization--Trademark research reports are not a one-size-fits-all one-size-fits-all
adj.
1. Relating to or being a garment or covering designed to accommodate a wide range of sizes.

2. Informal Appealing or answering to a wide range of tastes or needs:
 proposition. Each trademark professional has their own unique way of working through a search report. To support this individuality individuality,
n collective characteristics or traits that distinguish one person or thing from all others.
, NameProtect customers can now customize a number of search report features, including font font
 or typeface or type family

Assortment or set of type (alphanumeric characters used for printing), all of one coherent style. Before the advent of computers, fonts were expressed in cast metal that was used as a template for printing.
 size and type, and the layout and organization of report sections.

These new report features and coverage build on NameProtect's already extensive list of industry-first innovations, which include Digital Common Law(sm) Internet coverage, full color reports, domain name web screen shots, and Digital Verification(sm) in-use evidence, among others. Since 1997, NameProtect has given trademark professionals a new and innovative choice in the trademark research market.

About NameProtect Inc.

NameProtect(R) is a digital brand protection company that provides a comprehensive suite of trademark research, trademark watching and advanced online brand monitoring services The general surveillance of known air traffic movements by reference to a radar scope presentation or other means, for the purpose of passing advisory information concerning conflicting traffic or providing navigational assistance.  that help practitioners meet the evolving Intellectual Property challenges of the digital era. With its VigilActive(R) online monitoring service, NameProtect is helping major brand holding companies from around the globe police and protect their brands. NameProtect's customers include leading law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
, Fortune 500 companies and other businesses worldwide.

Founded in 1997, NameProtect is headquartered in Madison, Wisconsin Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison.

The 2006 population estimate of Madison was 223,389, making it the second largest city in Wisconsin, after Milwaukee, and
 and is privately held. Additional information about NameProtect can be obtained via the company's Web site located at http://www.nameprotect.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2004
Words:630
Previous Article:NameProtect: Companies Can Now Guard Against the Sale of their Trademarks in Sponsored Search Engine Listings.
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