NYTimes.com and Boston.com Introduce Half-Page Ads with Verizon, Audi and TNT Vacations as Launch Clients.Business Editors NEW YORK--(BUSINESS WIRE)--April 25, 2003 New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Digital, the digital business unit of The New York Times Company, announced today that it is launching a new half-page advertising unit on both of its Web sites, NYTimes.com and Boston.com. The new ad unit, which comprises the equivalent of two columns on a Web page, will provide advertisers with a larger environment that leverages all of the benefits of interactive advertising. Last week Verizon launched its half-page ad on NYTimes.com and will begin another geotargeted campaign on both NYTimes.com and Boston.com in May. Boston.com launched with TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. Vacations last week and will feature a half-page ad from Audi beginning next week. The 336x800 pixel-sized ad unit will be the dominant advertising unit on select article pages. The larger size will allow advertisers to easily transfer print concepts to an online setting, creating interactive ads that are in alignment with the overall campaign. Sample ads can be viewed at www.nytimes.com/ads/halfpage.html or www.boston.com/halfpage. Aimee Reker, media director for Circle Boston, said: "The half-page ad for Verizon Business Long Distance allows us to reach business decision makers in a high-impact, respectful way within a very premium environment. We can make a more complete rational and emotional sell and deliver a better qualified prospect to Verizon, and we are already seeing strong initial results." "We are excited about being one of the first advertisers to adopt the half-page ad," said Erin Bredemann, interactive supervisor for McKinney & Silver, Audi's ad agency. "The larger ad size provides Audi with a flexible storytelling environment to powerfully communicate its message." The launch of the half-page ads on NYTimes.com is part of a larger article page redesign across the site. Most article pages across the Web site will utilize a horizontal navigation structure with a pull-down box at the top of the page, which replaces the vertical navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. on the left-hand side left-hand side n → izquierda left-hand side left n → linke Seite f left-hand side n → lato or . Now, articles will run flush left The alignment of text uniformly to the left margin. All text is typically set flush left as is this paragraph. on the page and the right-hand side right-hand side n → derecha right-hand side right n → rechte Seite f right-hand side n → lato destro will be devoted to half-page ads or a combination of larger ad units, skyscraper ads and other standard banner sizes. "Boston.com is a great partner for launching travel campaigns, and we look forward to reaching its audience with full-size, compelling vacation promotions," said Joe Luchison, director of marketing for TNT Vacations. "These ad formats provide a palette that allows the creative community to paint with the full range of emotion and branding impact," said Martin Nisenholtz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of New York Times Digital. Half-page ads are the latest innovation from New York Times Digital, which pioneered the concept of Surround Sessions, an ad model that gives exclusive presence to a single advertiser across successive Web pages. In 2002, over 50 advertisers from the automotive, entertainment, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , travel and technology industries ran Surround Sessions on NYTD's sites, generating over $2.4 million in revenue for the division. About New York Times Digital New York Times Digital is the digital business unit of The New York Times Company (NYSE NYSE See: New York Stock Exchange :NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ) and includes market leaders NYTimes.com and Boston.com, and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe. Note to Editors: This press release may be found at www.nytdigital.com and www.nytco.com. |
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