NYTimes.com Relaunches Travel Section with More Than 225 Destination Guides, Travel Resources and Multimedia; From the Beaches of Bali to the Finish Line in Athens to Honky-Tonk in Nashville NYTimes.com Takes Travelers Around the World.Business Editors NEW YORK--(BUSINESS WIRE)--May 13, 2004 NYTimes.com announced today that it has relaunched its travel section with a new design that lets readers explore New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times travel articles at no charge, search for destinations by location or activity, tour photo galleries, book hotel rooms and purchase airline tickets, seamlessly. With improved functionality visitors can now discover the world through destination-related search results that include articles, hotels, restaurants and entertainment venues. Additionally, an expanded, horizontal navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. saves visitors time in researching and planning their next vacation. The section also showcases a new world map feature, giving readers quick and easy visual navigation to find the information they want. Martin Nisenholtz, chief executive officer, New York Times Digital, stated: "Today's enhancements bring destinations to life, making the new section one of the most comprehensive and authoritative travel destinations on the Web. People look for travel information in different ways and whether readers visit us to find out the best scuba diving scuba diving Swimming done underwater with a self-contained underwater-breathing apparatus (scuba), as opposed to skin diving, which requires only a snorkel, goggles, and flippers. Scuba gear was invented by Jacques-Yves Cousteau and Émile Gagnan in 1943. locations, to view transporting photos of Paris or to plan and book a trip to Rio de Janeiro Rio de Janeiro, city, Brazil Rio de Janeiro (rē`ō də zhänā`rō, Port. rē`  thĭ zhənĕē`r , the new travel section on NYTimes.com is a one-stop shop One-Stop ShopA company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for trusted travel content and resources. This Travel launch continues our march to offer the best application value online, combined with the unique editorial content from The New York Times." The section's destination pages offer advice features that include: Travel Columns, Where to Stay, Where to Eat, What to Do and Readers' Ratings. Global travelers will enjoy information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. that include Maps, Sights & Activities, Restaurants, Hotels, Entertainment, Shopping, Travel Tips, Exchange Rates and Weather. The section also offers up-to-date reviews and destination content from Fodor's, a leading travel information provider. Other features in the travel section include: -- Popular destination guides viewable by category, including: NYC NYC abbr. New York City NYC New York City Guide, U.S. Guides, World Guides, Interests & Activities, Escapes section of The Times and Deals & Booking. -- Free access to past Times travel articles from its Sunday Travel section, Sophisticated Traveler and Escapes section, including popular travel columns such as "36 Hours," "Deals & Discounts," "What's Doing" and "Practical Traveler." -- Over 20 interests and activities guides covering topics such as Golf, Food & Wine, Cruises, Hiking, Spas, Fishing, Birding and Beaches. -- Flash photo slideshows offering photographs from top travel photographers at The Times and Lonely Planet Images that let readers experience the majestic cupola cupola /cu·po·la/ (koo´pah-lah) cupula. cu·po·la n. A cup-shaped or domelike structure. cupola cupula. at Galeries Lafayette The Galeries Lafayette is a French department store company. History In 1893 Théophile Bader and his cousin Alphonse Kahn opened a fashion store in a small haberdasher's shop at the corner of rue La Fayette and the Chaussée d'Antin, Paris. in Paris, horseback riding horseback riding: see equestrianism. in Costa Rica Costa Rica (kŏs`tə rē`kə), officially Republic of Costa Rica, republic (2005 est. pop. 4,016,000), 19,575 sq mi (50,700 sq km), Central America. and drinking blood orange mojitos at New York's Spice Market. -- "Readers' Ratings" tool connects travelers, allowing them to rate over 40,000 restaurants, hotels and venues. -- Travel Forum lets readers share their thoughts and opinions about travel-related topics ranging from the best books on travel to airplane etiquette. -- Deals and Booking page, an advertising section, offers hotel information for select destinations provided by premium advertisers. The redesigned section provides highly targeted, destination-focused opportunities for advertisers. General travel, transportation and location advertisers have the ability to target offers through placement against relevant content with banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , contextual commerce ads and sponsorships. The section also features new fixed advertising positions such as the "Deals and Booking" page, "Featured Deals," a redesigned "Marketplace" position as well as the opportunity to promote trip giveaways and sweepstakes. Additionally, "Great Getaways," a free NYTimes.com e-mail newsletter with luxury travel deals from premium advertisers, now has nearly 500,000 subscribers. About New York Times Digital New York Times Digital is the digital business unit of The New York Times Company and includes market leaders NYTimes.com and Boston.com, and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe. This press release may be found at www.nytdigital.com and www.nytco.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion