NYTimes.com Names Murray Gaylord VP, Marketing.NEW YORK -- Please replace the release with the following corrected version due to multiple revisions. The corrected release reads: NYTIMES.COM NAMES MURRAY GAYLORD VP, MARKETING NYTimes.com announced today that Murray Gaylord, previously vice president, brand marketing for Yahoo! Inc., has been named vice president, marketing for NYTimes.com. The appointment is effective January 8. In his new role, Mr. Gaylord will be a member of the NYTimes.com senior management team and will oversee marketing, customer service, research and Web analytics. He will report to Vivian Schiller, senior vice president and general manager, NYTimes.com. In making the announcement, Ms. Schiller said, "Murray Gaylord's extensive experience in advertising, branding and market research will be a tremendous asset as we continue to grow the scope and relevancy of NYTimes.com. We have ambitious plans underway for 2007 and will rely on his critical insights to lead our marketing efforts." Mr. Gaylord joined Yahoo! Inc. in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments. Previously, Mr. Gaylord was executive vice president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste." Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, and Marvin Sloves. Their ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named to the top 100 ad campaigns by , Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Los Angeles. Mr. Gaylord is vice chairman of the American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. and is on the board of directors of the Advertising Research Foundation, the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board. A photo of Mr. Gaylord is available at: http://nytco.com/press-photos.html About The New York Times Company The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com. |
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