NXP and ITVN Enable IPTV Market Growth, Enhance Consumer Experience and Increase Profitability for Content Owners.

NXP and ITVN Drive Adoption of IPTV in North America Through Feature-Rich IP Set-Top Boxes

EINDHOVEN, The Netherlands -- NXP Semiconductors today announced that Interactive Television Networks, Inc. (OTCBB:ITTV) (ITVN), a leading provider of hardware, software and interactive networks to the Internet Protocol Television (IPTV) market, has selected the NXP STB810 set-top box semiconductor solution to build IP set-top box (STB) devices for mass deployment in the U.S. ITVN's new IP-STBs will offer an unparalleled interactive IPTV experience for consumers to play back the thousands of unique and on-demand videos.

"IPTV subscriber revenue will reach more than $27 billion in the next four years," said Mark Kirstein, vice president Multimedia Content & Services, iSuppli. "However, in order for the IPTV market to reach its full potential, consumers need devices that are easy-to-use and enable a smooth transition from traditional TV to IPTV. NXP offers advanced technology solutions to providers of IP-STBs for a more personalized, seamless experience."

"After reviewing all of our options, we determined that NXP offers the most reliable, interactive, future-proof solution, which is already in use in over two million TV sets worldwide," said Charles Prast, CEO, ITVN. "Our priority at ITVN is to increase our U.S. presence in the IPTV market through our Smarter TV[TM] offering and the only way to do that is to provide consumers with a feature-rich IP-STB. With the NXP IP-STB reference design, we can offer a truly superior device for better overall performance, more compatibility and upgrade options, and higher quality graphics."

"NXP is at the forefront of the next wave of television entertainment and is committed to bringing vibrant media to the fast-growing global IPTV market," said Guus Frericks, vice president, Business Line STB and Home Media Devices, NXP Semiconductors. "NXP is working with leaders like ITVN to provide consumers with a device that offers specialized video programming on demand and at a lower cost. The IP-STB will drive adoption of IPTV and provide a better consumer experience and a business model that is profitable for content owners and technology providers."

The NXP STB810 solution offers comprehensive and easy-to-use Linux and Windows CE software environments, which add to the solution's flexibility and enable a fast time-to-market. The solution also supports multiple video formats including SD H.264, MPEG4-ASP, WM9 up to 720p at 24fps, and MPEG-2 up to 1080i. In addition, the NXP STB810 solution also provides advanced features such as video telephony, picture quality improvement, time-shift recording, DVD playback, storage and personal video recording.

NXP is driving innovation in the IP-STB market to make it the digital gateway of choice for both consumers and service providers. This fact has been realized by the company's successes in implementing IP-STB in various emerging markets around the world. Ultimately, NXP's innovations will create an entirely new, interactive TV experience for the end user.

About ITVN

Interactive Television Networks Inc. is a vertically integrated provider of interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to the set-top-box installed in the consumer's home. Determined to remain the leader in IPTV, ITVN has invested heavily into making this a global product for people around the world. With its versatility and portability, ITVN will remain the customers' choice for IPTV entertainment. For more information visit www.itvn.com.

About NXP

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 20 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com/news.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.