NXP Brings Living Room-Quality Images to the Mobile World.

New Solution Pairs Brilliant Picture Quality With Power Savings for an Exceptional Viewing Experience

BARCELONA, Spain -- NXP Semiconductors, the independent semiconductor company founded by Philips, today announced at the 2007 3GSM World Congress, that it will significantly improve the mobile viewing experience by bringing world-class image improvement techniques to mobile picture and video applications, including camcorder and downloaded video, TV-on-mobile, and more. The NXP exceptional viewing experience companion chip PNX4150, pairs NXP's patented Mobile Pixel Plus (MPP) and Mobile Natural Motion (MNM) technologies to enable ultimate sharpness; vivid and realistic colors; true, natural detail; smooth motion; and enhanced contrast on mobile handset and personal media player (PMP) displays. Additionally, Adaptive Backlight Control (ABC) allows all of these features to be enjoyed with 40 percent lower power consumption of the display - resulting in significantly longer battery life and further enhancing the consumer uptake of robust entertainment applications on mobile devices.

According to Vinita Jakhanwal, principal analyst for mobile displays at iSuppli Corp., based in El Segundo, Calif., "If visually intensive, interactive mobile applications, such as TV-on-mobile, streaming video, 3D gaming and location-based services are to reach mass acceptance and adoption among today's savvy consumers, handset and portable device OEMs must ensure they can deliver these groundbreaking applications with technology that provides both high quality and ease of use - this includes a high-definition, low-power mobile display."

"NXP has made its exceptional viewing experience technology available to OEMs in one, easy-to-implement companion chip. Designed to operate independently of architecture and platform, the PNX4150 companion chip can reside on the motherboard or display module of nearly any system that uses a small, low-cost display," said Kees Joosse, senior director, business development at NXP Semiconductors. "Because NXP's exceptional viewing experience technology can be added with little effort and cost to any handset or PMP design, consumers can start enjoying living room-quality images on their mobile devices sooner than they think."

At the heart of the PNX4150 companion chip are NXP's patented Mobile Pixel Plus (MPP) and Mobile Natural Motion (MNM) video-processing algorithms implemented in hardware. Along with Adaptive Backlight Control (ABC), additional display-processing algorithms, including Adaptive Color Gamut Mapper (ACGM); Adaptive Contrast Booster (ACB); and Advanced Frame Mixer (AFM), round out the chip's picture-enhancing and power-saving feature set. Because the video- and display-processing algorithms are implemented in hardware, they require less power than software equivalents.

For lower overall cost, the small, highly efficient PNX4150 companion chip sits between any baseband/application processor and cost-effective RAM-less display. It accepts streaming video with input resolution up to QVGA, and can optionally up-sample the video to accommodate the full display size (for certain cases up to WVGA).

Availability

The NXP exceptional viewing experience companion chip PNX4150 will begin sampling in Q2 of 2007. NXP will be showcasing the technology in its booth (Hall 8, Booth #110) at the 2007 3GSM World Congress, held in Barcelona, Spain from February 12-15.

About NXP

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in 26 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

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