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NUR Macroprinters Forms New Subsidiary.


MAGSHIMIM, Israel--(BUSINESS WIRE)--April 22, 1998--

NUR n. 1. A hard knot in wood; also, a hard knob of wood used by boys in playing hockey.
I think I'm as hard as a nur, and as tough as whitleather.
- W. Howitt.
 Media Solutions guarantees images, inks and materials for

up to 18 months

NUR Macroprinters Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 NURTF), world-leading manufacturer of wide and super-wide printers, today announced the formation of a new Belgium-based subsidiary, NUR Media Solutions, to develop and market a wide range of advanced consumables for NUR's Blueboard, Wideboard and Outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard.  printers. Immediately available are NUR Print branded substrates that give superior image quality and carry the company's 18-month warranty on durability of inks and materials.

Headquartered in Louvain-la-Neuve, Belgium, NUR Media Solutions will develop, manufacture and market cost-effective substrates specifically designed to work with NUR's existing range of printers and inks. NUR Print PVC PVC: see polyvinyl chloride.
PVC
 in full polyvinyl chloride

Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide.
 (flexible sign face) and textile materials are immediately available, including NURFLEX (Frontlit, Backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. , Mesh and Blackout), and NURTEX (canvas, cotton fabric, carpet and flag material). Typical applications include fleet graphics and advertising, exhibition and trade show displays, informational murals and outdoor signage, frontlit and backlit displays for retail and point-of-purchase windows, airports, hospitals, shopping centers, courtroom exhibits, sporting events and cinema houses, decorative construction scaffolding covers, scenery backdrops for theater, television and film studios and more. Backed by a grant from the Walloon Region
This article is about the Belgian federed region. For other uses, see Wallonia (disambiguation).


The Walloon Region, commonly called Wallonia, is one of the three Regions of Belgium.
 Government, NUR Media Solutions is implementing a $1 million R&D program that is developing new substrates that will further widen the applications for large-format inkjet printing.

Erez Shachar, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NUR Macroprinters Ltd., said: "There is an increasing demand for brilliant durable images printed on dependable materials, ones that meet expectations over and over again. This is particularly important in wide and grand-format printing, where the potential for variations in quality is greater. NUR customers print tens of millions of square feet per year, and we are now ready to supply them with a range of NUR Print products that have been developed and tested to insure they yield optimum results when used in conjunction with NUR printers. We expect this to give them a competitive edge in selling their prints," Shachar concluded.

Yoram Ben-Porat has been named as NUR Media Solutions' President and CEO. One of the co-founders of NUR Macroprinters, Ben-Porat moves to this position following several years as Managing Director of NUR Europe in Begium, which sells and supports the company's printers throughout the continent and in the UK.

"As printers and end-users become confident in the consistent performance of NUR Print - whatever the substrate, whatever the application," Ben-Porat said, "we expect to see large-format digital printing adopted in new markets, providing NUR customers with tremendous opportunities for new business. Reduced production wastage wastage

a loss of product or productivity; in terms of animal production includes losses due to deaths of animals, lowered production from survivors, including reproduction, and lost opportunity income.

wastage Fetal wastage, see there
 will also lower costs and improve customers' operating margins Operating Margin

A ratio used to measure a company's pricing strategy and operating efficiency.

Calculated by:
 and profitability."

NUR Macroprinters Ltd. is a world leader in the development, manufacturing, marketing and servicing of wide- format inkjet printing systems and consumables. The Company's printers are marketed principally to commercial printers, media companies, and screen printers for a variety of large format applications. Common applications include fleet graphics and advertising, exhibition and trade show displays, informational murals and outdoor signage, frontlit and backlit displays for retail and point-of-purchase windows, airports, hospitals, shopping centers, courtroom exhibits, sporting events and cinema houses, decorative construction scaffolding covers, scenery backdrops for theater, television and film studios and more. NUR printers are installed in over 130 sites throughout Europe, North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Africa and Asia.

Certain statements made herein that use the words "estimate" "project" "intend" "expect" "believe" and similar expressions are intended to identify forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements, including, among others, changes in general economic and business conditions and specifically, changes in the level of activity in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , decline in demand to the Company's products, inability to timely develop and introduce new technologies, products and applications and loss of market share and pressure on prices resulting from competition. For additional information regarding these and other risks and uncertainties associated with the Company's business, reference is made to the Company's reports filed from time to time with the Securities and Exchange Commission.

CONTACT: Jody Burfening [ext. 304]

Lippert/Heilshorn & Associates Inc.

212-838-3777

E-mail: jody@lhai.com

or

Company:

Erez Shachar

President and CEO

NUR Macroprinters Ltd.

011-972-3-908-7676

E-mail: erez@nur.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Apr 22, 1998
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