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NUR Macroprinters Begins Commercial Shipments of NUR Expedio Wide-Format UV Inkjet Production Printers.


LOD Lod (lōd), city (1994 pop. 51,200), central Israel. It is also known as Lydda. Its manufactures include paper products, chemicals, oil products, electronic equipment, processed food, and cigarettes. , Israel -- NUR n. 1. A hard knot in wood; also, a hard knob of wood used by boys in playing hockey.
I think I'm as hard as a nur, and as tough as whitleather.
- W. Howitt.
 Macroprinters (Nasdaq:NURM), a leading supplier of wide-format inkjet production printing systems for the out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g.  market, today announced that it has completed a successful beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the  phase for the new NUR Expedio(TM) 5000 wide-format UV inkjet production printer and it has begun worldwide commercial shipments.

The NUR Expedio 5000 is a new 5-meter/16-foot superwide inkjet production printer that uses UV-curable inks. Previewed at several industry events earlier in 2004, the NUR Expedio is the first roll-fed wide-format inkjet production press equipped with UV-curable inks to reach the market.

David Amir, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of NUR Macroprinters Ltd. commented, "The marketplace appears to recognize that this new UV inkjet press represents a real breakthrough in terms of speed, quality and versatility. We've already secured a substantial backlog of orders and have expanded our production capacity to meet the growing demand for the NUR Expedio."

During beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  at sites in both the U.S. and in Europe, NUR Expedio customers were producing sellable prints off the machine in as little as three days after installation. The machines have been running exceptionally reliably since then and they were being used for full-time production printing during the beta test phase. Beta testing also verified the full versatility of the machine, with customers printing jobs on a variety of media types including PVC PVC: see polyvinyl chloride.
PVC
 in full polyvinyl chloride

Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide.
, paper, mesh and other specialty media. The beta test sites also took full advantage of the productivity NUR Expedio 5000 offers by printing jobs of sellable quality at speeds up to 1600 square feet (150 square meters Noun 1. square meter - a centare is 1/100th of an are
centare, square metre

area unit, square measure - a system of units used to measure areas
) per hour.

Among the jobs produced during the beta test phase are many large-scale outdoor applications that leverage the machine's 5-meter/16 ft.-wide format. Gescom in Italy produced a large building wrap installed in Rome during its testing period, and Maserdotti, also in Italy, has been printing jobs on flex PVC and mesh at a volume of approximately 32,000 square feet (3,000 square meters) per week, mostly in 4-colors at speeds between 1,100 square feet (105 square meters) and 1,600 square feet per hour, including banners and a grand format indoor application job for Nike.

Itay Shalit, director of marketing at NUR Macroprinters, said "We are very pleased that beta testing for the machine went so smoothly. Each of the beta test sites also operate our NUR Tempo(TM) flatbed inkjet press, so the users at these sites were already familiar with the capabilities of inkjet printing with UV-curable inks. They were previously exposed to the media versatility UV-curable inks offer and NUR Expedio now gives them the ability to utilize this versatility in wider formats and faster print speeds, placing these sites at the forefront of wide-format inkjet production printing technology."

Raffaele Friggi, production manager of Gescom in Viterbo, Italy, one of the European beta test sites for the machine, said "NUR fulfilled ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 its promise for speed and quality with NUR Expedio 5000. Thanks to the improved quality we're getting from the machine and the environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1]  UV-curable inks, the number of new projects we are winning is higher than ever before. Our customers are happy to get such good quality with no compromise on delivery time and we are able to provide them with wider format options. We've also been able to increase our profit margins, thanks to the higher quality and productivity. Today, we're printing between 12,000 and 14,000 square meters of output a month with NUR Expedio."

About NUR Expedio 5000

The speed, quality, environmental friendliness and ability to print on virtually any media mean that the new NUR Expedio 5000 superwide printer has the potential to revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 the wide-format inkjet production printing marketplace. The machine can print 8-color, 720 dpi, high quality indoor signage for close-up viewing, as well as billboards and other superwide applications at super-fast speeds of up to 1600 square feet (150 square meters) per hour -- making it both productive and exceptionally versatile. Its multi-roll printing capability even further increases productivity. The machine's use of UV-curable inks eliminates the need for costly solvent solvent, constituent of a solution that acts as a dissolving agent. In solutions of solids or gases in a liquid, the liquid is the solvent. In all other solutions (i.e.  disposal equipment and addresses the requirements of environmental regulations imposed in some areas. The UV-curable inks also mean the machine will not require expensive, specially coated substrates for good ink adhesion adhesion /ad·he·sion/ (ad-he´zhun)
1. the property of remaining in close proximity.

2. the stable joining of parts to one another, which may occur abnormally.

3.
.

ABOUT NUR MACROPRINTERS LTD.

NUR Macroprinters (Nasdaq:NURM) is a leading supplier of wide-format inkjet printing systems used for the production of out-of-home advertising materials. From entry-level photo-realistic printers to high-throughput production presses, NUR's complete line of cost-effective, reliable printing solutions and companion inks are helping customers in over 100 countries worldwide address the full spectrum of wide-format printing requirements. NUR customers, including commercial printing companies, sign printers, screen printers, billboard and media companies, photo labs, and digital printing service providers, count on NUR to help them deliver the high quality and fast turnaround they need to meet their clients' exacting demands and succeed in today's competitive marketplace. More information about NUR Macroprinters is available at www.nur.com.

SAFE HARBOR Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
:

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our plans and objectives of management are forward-looking statements. The use of certain words, including the words "estimate," "project," "intend," "expect," "believe" and similar expressions are intended to identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. Various important factors could cause actual results or events to differ materially from those which may be expressed or implied by the forward-looking statements that we make, including, among others, changes in general economic and business conditions and specifically, a decline in demand for our products, our inability to secure waivers from our lenders regarding our failure to fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 covenants contained in our loan agreements; our inability to timely develop and introduce new technologies, products and applications and loss of market share and pressure on prices resulting from competition. These and other risks and uncertainties associated with our business are described in greater detail in the filings we make from time to time with, Securities and Exchange Commission, including our Annual Report on Form 20-F. The forward-looking statements are made as of this date and the Company does not undertake any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. This press release is available at www.nur.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Dec 13, 2004
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