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NTT DoCoMo and LAWSON Agree on Alliance.


Tokyo, Japan, Mar 28, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
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JCN joint communications network (US DoD) 
 Newswire) - NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. , Inc. and LAWSON, Inc. today announced a business alliance that will result in customers using DoCoMo's Osaifu-Keitai(TM) phones with wallet functions for a variety of practical mobile services at LAWSON convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , such as making credit card payments and obtaining information about store promotions.

In addition, DoCoMo will acquire 2,092,000 shares of LAWSON common stock owned by LAWSON as treasury stock, or about 2% of total issued shares, for about nine billion yen on April 14, 2006 (tentative date). The capital tie-up will strengthen cooperation and facilitate faster development and implementation of new services.

The deals will converge substantial business assets of the two companies, namely DoCoMo's more than 50 million mobile phone subscribers and LAWSON's some 8,300 convenience stores nationwide. The combination of brands, customer bases, know-how and experience will result in a variety of convenient, value-added services.

Initially, about 100 LAWSON convenience stores will introduce DoCoMo's iD(TM) credit card payment service for "Osaifu-Keitai" wallet services by April 30, 2006. The service will be expanded to all LAWSON stores nationwide by March 31, 2007. In addition, users of DoCoMo phones set up for the ToruCa(TM) information-capture service will be able to receive announcements about in-store promotions. This service will be offered by all stores by March 31, 2007.

Going forward, the two companies will hold regular meetings to consider various ways to enhance the collaboration, such as:

- Provide LAWSON club members with iD-linked "Osaifu-Keitai" services

- Offering ad-distribution services via ToruCa

- Installing iD-compatible readers on ATMs in LAWSON stores

- Linking the DoCoMo Coin(TM) and LAWSON purchase-point programs

- LAWSON stores providing administrative services for certain DoCoMo services

- Developing store operations utilizing "Osaifu-Keitai"

- Utilizing both companies' resources to provide new services at LAWSON stores

About NTT DoCoMo

NTT DoCoMo is the world's leading mobile communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , serving more than 50 million customers. The company offers a wide variety of cutting-edge mobile multimedia services, including i-mode, which provides e-mail and Internet access to over 45 million subscribers as the world's most popular mobile Internet service, and FOMA See i-Mode. , launched in 2001 as the world's first 3G mobile service based on W-CDMA See WCDMA. . In addition to wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 in Europe, North America and Asia, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific and Europe. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 (DCM DCM
abbr.
Distinguished Conduct Medal
) stock exchanges. For more information, visit www.nttdocomo.com.

Source: NTT DoCoMo

Contact:
NTT DoCoMo, Inc.
Eijun Tanaka
Assistant Manager,
International Public Relations Group
Inquiries: http://www.nttdocomo.com/inquiry


Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCN Newswires
Date:Mar 28, 2006
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