NTT Com to Test Aroma-Emitting Digital Signage.Tokyo, Japan, Oct 17, 2007 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform Communications (NTT Com) announced today that the company will launch a feasibility study "A Feasibility Study" is an episode of the original The Outer Limits television show. It first aired on 13 April, 1964, during the first season. It was remade in 1997 as part of the revived The Outer Limits series with a minor title change. of digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at equipped with an aroma-emitting device to strengthen the impact of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . NTT Com believes this type of interactive signage could become a highly effective marketing tool. In this first stage of the study, the company will operate a digital sign in front of Kirin City Beer Hall in Tokyo's Yaesu Shopping Mall from October 21 to the end of December. Aromas, such as lemon and orange, associated with beer will be emitted by the sign to enhance the impact of its messages. Through the study, NTT Com expects to measure the sign's effectiveness in attracting the attention of passersby in the underground mall. NTT Com's digital signs, branded aroma-emitting digital signage (Kaoru Digital Signage), combine the company's Spot Media digital signage service and Fragrance Communication (Kaori Tsushin) online service, which instructs specified Web-connected devices to emit mood-heightening aromas. The latter service is being used in venues such as retail stores, caf_s and office lobbies, reflecting the growing trend to use aromas as an active marketing tool to strengthen the impact of marketing communications and enhance onsite customer satisfaction. Spot Media Web-connected digital signs are being used for marketing communications and customer services by financial institutions, medical facilities, public offices, retail stores and more. The Kaoru Digital Signage service will be exhibited along with other information and communication technology solutions at the NTT Communications Forum 2007 on November 29 and 30. To register to attend the forum, please visit www.ntt.com/forum/ About NTT Com NTT Communications Corporation (NTT Com) provides information and communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry (ICT (1) (Information and Communications Technology) An umbrella term for the information technology field. See IT. (2) (International Computers and Tabulators) See ICL. 1. (testing) ICT - In Circuit Test. ) solutions worldwide with dedicated professionals stationed in 21 countries. Renowned as an IPv6 technology pioneer and managed service expert, NTT Com offers diverse high-quality IP, Web-based, and managed network solutions combining network management, security, ubiquitous, Web portals/engines, and global services. Its world-class Tier 1 Internet backbone and secure closed networks with over 98,000 MPLS (1) (MultiProtocol Lambda Switching) The earlier name for GMPLS. See GMPLS. (2) (MultiProtocol Label Switching) A standard from the IETF for including routing information in the packets of an IP network. ports, combined with the networks of partner companies around the world, connect more than 200 countries. The company earned non-consolidated revenues exceeding one trillion yen (about US$1.2 billion) in fiscal 2006 ended March 31, 2007. NTT Com started as a long-distance phone company in 1999 after the reorganization of the NTT Group, and is the wholly-owned subsidiary of NTT, one of the world's largest telecommunications companies. NTT is listed in Japan, London and New York stock exchanges New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. . For more information, please visit www.ntt.com. Source: NTT Com Contact: Public Relations Office (Ms.) Yasuko Oka or (Mr.) Tei Gordon NTT Communications Tel. +81-3-6700-4010 Japan Corporate News Network. All rights reserved. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion