NTN and Imagination Entertainment Bring Australia's #1 Board Game Into the U.S. Interactive Arena.

Business/Entertainment Editors

CARLSBAD, Calif. & ADELAIDE, Australia--(BUSINESS WIRE)--Aug. 13, 2002

NTN Network(R) Advergaming(TM) Marketing Program Draws in Leading

Gaming Entertainment Company for a Second Round in the U.S.

NTN Communications, Inc. (AMEX:NTN), producer of the NTN Network(R), the world's largest out-of-home interactive television network, today announced that Imagination Entertainment of Australia, a gaming entertainment company, has entered into a licensing and advertising relationship to develop Australia's number one selling board game `Battle of the Sexes' into an NTN Network interactive TV game to be played in more than 3,100 hospitality locations nationwide.

Imagination Entertainment's U.S. distributors, University Games, initially approached NTN in 2000 to develop an alternative marketing campaign designed to educate consumers about the `Battle of the Sexes' product. The preliminary campaign, using Advergaming(TM) elements in key test markets, resulted in an 80% sales increase for `Battle of the Sexes' in those markets, and retailers struggled to keep the game on the shelves. NTN's Advergaming integrates an advertiser's product brand essence or experience into interactive advertisements.

"With advertising clutter at an all time high, marketers globally are realizing that dollars spent on a static ad buy could be better utilized with a cost-effective medium that can attract a consumer's attention and retain it for a longer period of time," said Mark deGorter, President and COO of the NTN Network. "NTN's extensive interactive marketing program offers Imagination Entertainment the opportunity to reach millions of highly targeted consumers and gain their interest with a thoroughly immersive interactive product `test-drive.' This alliance will benefit both NTN and Imagination Entertainment, as the high visibility and familiarity of `Battle of the Sexes' also serves to increase traffic and revenue for our subscribing bars and restaurants."

The NTN Network will provide Imagination Entertainment with integrated marketing, advertising, and media functions to NTN Network locations nationwide. The extensive marketing program includes: integrated branding on all point-of-sale materials; co-branded promotional spots generating millions of gross impressions a week; immediate on-premise survey polling and results with NTN's hallmark OmniPoll(TM) interactive research tool and call-to-action advertising messages to effectively tie-in local retail outlets where `Battle of the Sexes' may be purchased.

"We are extremely excited about continuing a relationship with NTN on this project since its unrivaled interactive television network, distribution, and customer base has already demonstrated its success during the initial phases," said Shane Yeend, President of Imagination Entertainment. "NTN provides a channel that gives our products the best potential for exposure and awareness to our target audience and we hope that `Battle of the Sexes' is the first of many properties to collaborate on."

The NTN Network version of the `Battle of the Sexes' game is currently in development and set to debut in Fall 2002. Based on the success of the initial campaign, both companies have tentative plans to integrate the game into NTN's popular line-up of trivia entertainment.

Imagination Entertainment declares that `Battle of the Sexes' is considered a `Top 10' board game across the United States selling more than 500,000 units in the past year alone. The board game which pits men against women in a competition to answer gender-biased trivia questions, is fast approaching the 2.5 million mark of games sold globally since its launch in 1997, according to Imagination Entertainment.

About NTN Communications, Inc.

Based in Carlsbad, CA, NTN Communications, Inc. (AMEX:NTN) is the parent corporation of the NTN Network(R) division and Buzztime Entertainment, Inc., a subsidiary. The NTN Network division, which focuses on the out-of-home hospitality industries, is comprised of the NTN Network and NTN Wireless Communications, Inc. The NTN Network is the largest out of home interactive television network in the world. Through NTN's Digital Interactive Television technology, the NTN Network broadcasts entertainment and sports programming engaging more than 1.7 million players and reaching more than 6 million unique customers each month in approximately 3,600 North American hospitality locations such as TGIFriday's, Damon's, Applebee's, Buffalo Wild Wings, Bennigan's, and others. NTN Wireless(TM) manufactures, sells, and repairs paging equipment for the hospitality industry as well as providing on site messaging solutions for hospitals, church nurseries, salons, business offices and retail establishments. NTN Wireless also offers enhanced stored-value gift certificate and loyalty programs to improve customer retention. Buzztime Entertainment, Inc., with investment from Scientific-Atlanta, Inc., produces BUZZTIME(R), the interactive television trivia channel, and live sports prediction games such as QB1(R) from its live interactive broadcast studio. Buzztime's partners include: Scientific-Atlanta, Inc., Liberate Technologies, Microsoft Corporation's MSN(R)TV and the National Football League.

About Imagination Entertainment

Founded in 1984 by Shane Yeend and Kevin Mclean, today Imagination Entertainment Limited has 3 core vertically integrated businesses. Imagination's Media group, responsible for creating, developing and distributing three-dimensional compelling interactive entertainment to every corner of the globe. The Consumer Products group, responsible primarily for creating, producing and distributing board games and managing the licensing of Imagination's brands globally. Imagination Studios, being the production facilities and broadcasting hub of Adelaide, Australia.

This release contains forward-looking statements, including statements relating to the success of the NTN Network(R) and its Advergaming(TM) business model, which are subject to risks and uncertainties including the risks of changing economic conditions, product demand and market acceptance, the impact of competitive products and pricing, and other factors detailed in the Company's Securities and Exchange Commission filings, including NTN's Annual Report on Form 10-K for the fiscal year ended December 31, 2001. NTN disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.