NSTAR Launches Social Media Presence to Enhance Customer Outreach.BOSTON -- Recognizing that customers are best served by real-time information about products and services, NSTAR NSTAR NASA Solar Electric Propulsion Technology Application Readiness has become the first Massachusetts-based utility to use Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. , Facebook and YouTube to supplement more traditional forms of customer outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. . By opting to follow the company's tweets, posts and videos, NSTAR customers will have access to breaking news, photos, and video that will keep them informed of company happenings and help them stay up-to-date on the important energy issues of the day. "The popularity of social media websites is growing everyday and we are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new opportunities to reach our customers and share information," said Tom May, NSTAR Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "By launching our own sites, NSTAR has become a local utility leader in making sure our customers have yet another way to get real-time information from us." While NSTAR's website will continue to be the primary online source for information and interactive communication, customers are invited to visit the company's new Twitter and Facebook pages, and view YouTube videos, for updates about energy efficiency and renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation. options; general company news; and power restoration during major storms. To view NSTAR's tweets, customers should follow @NSTAR_News on Twitter. Those wishing to receive the company's Facebook postings should list themselves as fans on the NSTAR Electric & Gas Facebook page. NSTAR is the largest Massachusetts-based, investor-owned electric and gas utility. The company transmits and delivers electricity and natural gas to 1.4 million customers in Eastern and Central Massachusetts, including more than one million electric customers in 81 communities and 300,000 gas customers in 51 communities. For more information, visit www.nstar.com. |
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