NRC partners with Nike. (Back Page).The National Recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. Coalition (NRC NRC abbr. 1. National Research Council 2. Nuclear Regulatory Commission Noun 1. NRC - an independent federal agency created in 1974 to license and regulate nuclear power plants ), Washington, has announced a partnership with Nike that expands the Reuse-A-Shoe program to 25 communities across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Community recycling centers will be able to add used athletic footwear to existing recycling programs. Since the launch of the Reuse-A-Shoe expansion to NRC members in November 2002, 19 recycling organizations have committed to collecting a minimum of 5,000 pairs of old athletic shoes An athletic shoe is a generic name for a shoe designed for sporting and physical activities, and is different in style and build than a dress shoe. Originally known as sporting apparel, today they are known as casual footwear. by June 2003. In addition, participating recycling organizations have the chance to apply for two $25,000 seed grants to be applied toward a new sports surface made with Nike Grind Nike Grind is part of Nike's Reuse-A-Shoe program that was started in 1993. The purpose of the program is to eliminate waste and close the loop on Nike's product lifecycle by collecting post-consumer, non-metal-containing athletic shoes of any brand, including Nike shoes that are , the material resulting from the recycled athletic shoes. "Closing the recycling loop is a shared responsibility, from collecting and processing used items like athletic shoes, to recycling them into new products like sports surfaces, to buying and using those recycled products in our every day lives," says Kate Krebs, executive director of the NRC. "Manufacturers and retailers, consumers, and recycling professionals must all work together." Under the partnership, the NRC will educate its national network of 20 state affiliates and more than 4,000 member recycling organizations and advocates around the country about the Reuse-A-Shoe program. Nike will manage transportation logistics, recycle the shoes at its Wilsonville, Ore., recycling center and provide Nike Grind material to its strategic licensee partners--FieldTurf, Rebound Ace Rebound Ace is a cushioned tennis hardcourt comprised of layers of polyurethane rubber, fiberglass, and other materials on top of an asphalt or reinforced concrete base. It is manufactured by Rebound Ace Sports Pty Ltd, based in Brisbane, Australia. , Atlas Track and Connor--for use in sports surfaces. Nike and the NRC will provide communication tools to promote collection efforts, such as customizable radio spots and media releases. For more information about the Reuse-A-Shoe program, visit www.nikebiz.com/reuseashoe. [ILLUSTRATION OMITTED] |
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