NPM renamed Posner Advertising.Capping its 40th anniversary and a growth in staff and billings, NPM NPM National Poetry Month NPM National Postal Museum NPM New Public Management NPM National Association of Pastoral Musicians (Silver Spring, Maryland) NPM Network Processor Module NPM National Project Manager Advertising, which specializes in real estate, has changed its name to Posner Advertising, report Peter and Bob Posner, the brothers who own the agency. The agency's real estate clients include: Brown Harris Stevens; Cushman & Wakefield; JE Robert Companies; Insignia/ESG; Riverbay Management/Co-op City; Silverstein Properties, Inc.; S.L. Green Realty realty n. a short form of "real estate." (See: real estate) REALTY. An abstract of real, as distinguished from personalty. Realty relates to lands and tenements, rents or other hereditaments. Vide Real Property. Corp.; The Emmes Group of Companies; Zeckendorf Realty; and Time Equities. Founded in 1959 as Newmark Posner & Mitchell Mitchell, city (1990 pop. 13,798), seat of Davison co., SE S.Dak.; inc. 1881. Mitchell is a trade, distribution, and shipping center for a dairy and livestock area. , the agency was sold by co-founder Sid Posner to his sons in 1993. "The new name is truly emblematic em·blem·at·ic or em·blem·at·i·cal adj. Of, relating to, or serving as an emblem; symbolic. [French emblématique, from Medieval Latin embl of the many changes our agency has been undergoing," says Peter Posner. Adds Bob Posner: "Today's quick pace of change means that we must provide the level of service, advice and counsel necessary to help our clients stay on top of or ahead of what's happening in their industries. Our commitment to our clients is reflected in our new credo: "Marketing at the Speed of Change." The agency's name change reflects such recent achievements as recent billings of $55 million; the expansion of its Interactive division, focusing on strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and creative development for new media, Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , and web site design; the hiring of nine new people in key account service and creative positions; and the 50 percent expansion of its office space at 300 East 42nd Street to include most of the fourth floor in addition to all of the second floor. |
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