NPDFunworld Reports Upcoming Harry Potter Movie Casts a Spell On Children and Adults of All Ages; Report Reveals Four Out Of Five Children Who Read Harry Potter Plan To See Movie.Business Editors PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y.--(BUSINESS WIRE)--Nov. 8, 2001 Seventy-nine percent of children between the ages of 6-17 who have read Harry Potter A potter is someone who makes pottery. Potter may also refer to: People
prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report from leading marketing information provider NPDFunworld(SM). NPD's Harry Potter tracking report, The NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Harry Potter Prophet prophet [Gr.,=foreteller], a religious leader and spokesperson, particularly used in the Bible. The prophets emitted messages from the divine through inspired speech, the interpretation of omens and dreams, and the casting of lots and divination. , reveals that previews, advertising and PR have increased awareness of the movie across all age groups. Since NPD's last report in July, adult awareness of the movie increased to 65 percent in September from 50 percent in July, while children's awareness increased to76 percent in September from 65 percent in July. Trailers have captured an enthusiastic audience for Harry Potter and the Sorcerer's Stone. After seeing them, 42 percent of children and 18 percent of adults think the movie is going to be "great" and are anxious to see it. While adults are a little less enthusiastic about the movie, 32 percent think the movie will be "pretty good" and want to see it. "We've seen interest in the movie increase steadily. Harry Potter has the potential to be a real family event that captures the imagination of both kids and adults," said Christina Charasse, senior account manager, NPDFunworld. "Harry Potter and the Sorcerer's Stone is pure fantasy and provides an escape from today's harsh realities Harsh Reality are a little-known, proto-prog band born in Stevenage, Hertfordshire out of the remnants of the Freightliner Blues Band (formerly the Revolution) in the early sixties. , but at the same time its hero, Harry Potter, has to fight a very powerful and evil enemy, and I think many people can relate to this now more than ever before."
Kids and Adults Who Are Aware of Harry
Potter and The Sorcerer's Stone Movie
Percentage of all Respondents
Aware Kids Kids who read Adults Adults who read
of movie 6-17 Harry Potter Harry Potter
-------------- ------ ------------- ------------ --------------
September 2001 76% 88% 65% 93%
-------------- ------ ------------- ------------ --------------
July 2001 65% 75% 50% 86%
-------------- ------ ------------- ------------ --------------
May 2001 58% 71% 48% 77%
-------------- ------ ------------- ------------ --------------
March 2001 53% 63% 47% 72%
-------------- ------ ------------- ------------ --------------
Source: The NPD Group, Inc.
Kids and Adults Who Plan to See Harry
Potter and The Sorcerer's Stone Movie
Percentage of all Respondents
Plan to see Kids Kids who read Adults Adults who read
Movie 6-17 Harry Potter Harry Potter
-------------- ------ ------------- ------------ ---------------
September 2001 56% 79% 25% 71%
-------------- ------ ------------- ------------ ---------------
July 2001 47% 66% 21% 75%
-------------- ------ ------------- ------------ ---------------
Source: The NPD Group, Inc.
About the Report The most recent NPD Harry Potter Prophet report, fourth in a series of seven, is based upon an NPD Online Panel survey conducted from September 28, 2001 through October 5, 2001. A total of 1,500 adults and children completed the survey. Data were weighted to be representative of U.S. Census targets. To purchase The NPD Harry Potter Prophet report, contact Christina Charasse at (516) 625-4889 or christina_charasse@npd.com. About The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc. The NPD Group is the leading provider of comprehensive marketing information collected and delivered online for a wide range of vertical markets. By tracking both purchasing behavior and attitudes among the same consumers, NPD offers subscribers unique insight into what's happening in their industries and why. NPD also measures both retail product movement and e-commerce for a complete view of each market tracked. Consumer data are collected through the firm's Online Panel, which has access to over 3 million individuals, and will be delivered through a series of marketing information portals, launching throughout the year. Markets tracked by NPD include apparel, automotive products, consumer electronics, cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). and fragrances, food, foodservice, footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). , housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , information technology, interactive entertainment, toys, music and more. The firm has offices and affiliations in 51 countries, covering North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Asia and Australia. For more information on The NPD Group, visit http://www.npd.com. |
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