NPD and Media Metrix e-Visory Report Shows Nearly Two Out of Three Online Consumers May Purchase an Electronic Gaming Product Online.Business & Technology Editors PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y.--(BUSINESS WIRE)--Sept. 7, 2000 Opportunity knocks for online retailers as holiday season approaches, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new e-Visory Report released by leading marketing information provider The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc. and Media Metrix (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MMXI MMXI Media Metrix ). As many as 65% of consumers with Web access may purchase an electronic gaming product online during the next six months, according to NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands . Thirty percent of online consumers surveyed said they are likely to purchase, while 35% of online consumers said they might purchase an electronic gaming product in the next six months, according to the report. Another 35% do not plan to purchase at all. While future-purchasing intent is respectable, consumer awareness of electronic gaming Websites is significantly higher. The study confirms that 92% of all online users are aware of at least one electronic gaming Website. Almost half (48%) shopped online for these products. Of the consumers who actually shopped for an electronic gaming product online, 15% made a purchase, according to NPD. In addition to high awareness levels, electronic gaming Websites are also garnering high levels of customer satisfaction. NPD Online Research confirmed that two-thirds of shoppers were satisfied with nine out of the top ten features on electronic gaming sites. The survey found 88% of the purchasers were satisfied with "site security." According to NPD, some other Website features that were rated high among purchasers were "in stock" items (76%), timely delivery (75%), and good product descriptions (70%). Respondents of the survey also expressed strong satisfaction for savings in cost and time. Nevertheless, the report also pinpointed some areas which require improvement if e-tailers are to maximize sales for the category. Consumers were least satisfied with lack of free shipping; 29% said they were dissatisfied with this feature on electronic gaming Websites. Consumers also expressed dissatisfaction with downloadable demos/trailers (16%), product reviews (11%), and top 10 items on the Website (11%). Most Satisfying Features on Electronic Gaming Websites Among Online Purchasers -------------------------------------- ------------------------- WEBSITE FEATURE % OF PURCHASERS SATISFIED 1. Site Security 88% 2. Availability of Product (in stock) 76% 3. Delivery Time 75% 4. Product Description & Picture 70% 5. Site Navigation 69% -------------------------------------- ------------------------- Source: NPD Online Research, summer 2000 Most Unsatisfying Features on Electronic Gaming Websites Among Online Purchasers -------------------------------------- --------------------------- WEBSITE FEATURE % OF PURCHASERS UNSATISFIED 1. Availability of Free Shipping 29% 2. Downloadable Demos/Trailers 16% 3. Product Reviews 11% 4. Top 10 Items on Website 11% 5. Special Online Offers/Promotions 10% -------------------------------------- --------------------------- Source: NPD Online Research, summer 2000 "With hot products and innovative marketing strategies, Sony, Sega, and Nintendo are positioning their systems for a big fourth quarter. The online channel has a great opportunity to increase their share of the market exponentially. However, consumer insight will be key to etailers' success. They'll need to hit the online shopper's 'sweet spot' with the right site features and selling strategies in order to have the happiest holiday season," commented NPD Interactive Entertainment Account Manager Richard Ow. For more information or to purchase the e-Visory Report, contact Richard Ow at (516) 625-2846, or by e-mail at richard_ow@npd.com. About the NPD/Media Metrix e-Visory Reports The NPD data presented in the e-Visory Report were compiled by NPD Online Research from 2,052 surveys completed and submitted in June 2000 by members of NPD's Online Panel, individuals prerecruited to participate in surveys. The NPD Interactive Entertainment Division conducted this survey to offer a better understanding of the online consumer including household ownership, shopping and purchasing intent, satisfaction with Website features, ESRB ESRB Entertainment Software Rating Board ESRB Estrogen Receptor Beta ESRB Explosive Safety Review Board (Electronic Software Ratings Board) content ratings, and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . This report also contains Media Metrix and Ad Relevance information. About The NPD Group, Inc. The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in providing insight into consumer purchasing and behavior via both Internet-based and traditional research methodologies, including online and offline consumer panels and retail panels supplying point-of-sale tracking data. NPD offers proprietary databases and research expertise in more than 20 industries, including apparel, automotive products, consumer electronics, cosmetics and fragrances, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , food, foodservice, footwear, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , information technology, interactive entertainment, new media, pharmaceuticals, toys, and more. The firm also offers a full range of analytical tools for ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. research. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. Media Metrix, Inc. NPD has offices and affiliations in 36 countries, covering North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Asia, and Australia. For more information on The NPD Group, please visit http://www.npd.com. About Media Metrix Media Metrix, Inc., with over 900 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable and timely audience ratings, e-commerce, advertising and technology measurement services. Media Metrix operates in France, Germany, Sweden, the United Kingdom, Australia, Canada, Japan, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The company utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time. Media Metrix has a sample of over 100,000 people under measurement worldwide. Please visit www.mediametrix.com for more information. |
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