NPD INTELECT: With Nearly 1 Billion Sold, Recordable CDs Become Mainstream.Business Editors PORT WASHINGTON Port Washington, uninc. town (1990 pop. 15,387), Nassau co., SE N.Y., a suburb of New York City, on the north shore of Long Island and Manhasset Bay. There is extensive manufacturing, much of it reflecting the region's past association with the aircraft and aerospace , N.Y.--(BUSINESS WIRE)--June 6, 2001 Leading market researcher NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands INTELECT reported today that, over the past 15 months, sales of blank recordable CDs through U.S. retailers, mail-order firms and resellers reached nearly 1 billion blank disks. For the first quarter of 2001, despite the documented sales slowdown in the computer industry, unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. of CD recordable media rose almost fourfold fourfold Adjective 1. having four times as many or as much 2. composed of four parts Adverb by four times as many or as much Adj. 1. and revenues increased by 76 percent, compared to the same period a year ago. "Even as consumers slow their purchase of technology products they continue to find the advantages of CD recording compelling, as evidenced in the huge numbers of blank discs being sold each month," said Stephen Baker For other persons of the same name, see Steven Baker (disambiguation). Stephen Baker (born August 30, 1964 in San Antonio, Texas) was a former professional American football player who was selected by the New York Giants in the 3rd round of the 1987 NFL Draft. , director of research at NPD INTELECT. "The mainstreaming of this function will be tested over the next few months as CD makers and marketers implement recently announced price increases." These increases are already beginning to impact consumers, as the average cost per disc for CD media increased to 55 cents in March 2001, up 7 cents from the previous month's figure of 48 cents. In addition, the average retail price for a 10-pack of CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution. discs climbed to $11 in March 2001, up $3 from February's $8 average price. "The growing need for more storage - for downloading music to archiving digital images - is driving sales of CD burners which in turn continues to drive sales of blank disks," Baker added. "Even as PC sales slow, CD burners are attaining the status of a checklist item for computer buyers. This is demonstrated by the impressive market share held by computers with pre-installed CD recordable drives." The robust sales growth of aftermarket CD recordable drives is one of the factors driving increasing consumer demand for CD media. Retail sales of these drives grew 136.4% during the first quarter of this year, compared to Q1 2000. Also, a greater number of computers are being sold with a CD recordable drive pre-installed. Retail unit sales of computers with a pre-installed CD recordable drive grew 15 percent over the year ago period. Unit sales of these systems represented 43.2 percent of total retail computer sales during Q1 2001, compared to 32.4 percent during Q1 2000. Sales of home audio CD recorders are also fueling this trend with 71.1% growth during the first quarter of 2001 compared to the same period last year. "As prices for audio CD recorders have fallen to affordable levels (April ASP $363) another nail is driven into the tape cassette See cassette and audio cassette. coffin," according to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Hirschberg, director of Consumer Electronics for NPD INTELECT. About NPD INTELECT Market Tracking NPD INTELECT Market Tracking is the leading provider of sales tracking services for the consumer electronics, imaging, home appliance, computer hardware and software industries. Data are collected from comprehensive panels representing each industry's key retail and business-to-business distribution channels. The company's clients include all of the major manufacturers, retailers and business-to-business sellers in each industry NPD INTELECT tracks. NPD INTELECT, is a joint venture of two leading marketing information providers, The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc. and GfK AG. |
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