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NOSTALGIA FOR OLD TUNES, OLD PLATTERS GIVES BOOST TO RECORD CLOCK BUSINESS

 NOSTALGIA FOR OLD TUNES, OLD PLATTERS
 GIVES BOOST TO RECORD CLOCK BUSINESS
 KIMBERTON, Pa., Feb. 26 /PRNewswire/ -- The compact disc dominates the world of recorded sound today, but would you want a clock made out of one?
 The CD just hasn't got the charm.
 It's quite another story for the thick, black 78 rpm records manufactured early in this century. The old shellac 78 has the look and feel of earlier times, when record players were cranked by hand and pumped out the tunes of Glenn Miller, Bing Crosby and Louis Armstrong.
 Generations grew up, learned to dance and fell in love to the music from the old 78. The American language -- "in the groove" -- was enriched by it. Great artists went to the factory to record on it. Then came electronic high fidelity and suddenly the old records were hauled off to the attic.
 The beauty of the old platters didn't fade; the discs had just lost their usefulness and gathered dust for 40 years. That situation changed recently when a small company began turning the old shellacs into wall clocks.
 Customers select their favorite recording stars. Dog fanciers choose old Victors with little Nipper listening to "His Master's Voice." Jazz lovers look for early cuts by stars like Dizzy Gillespie and Bix Beiderbecke. And nearly everyone has a favorite disc that brings back memories of love in bloom.
 Built by Thorncliff Gifts, P.O. Box 549, Kimberton, Pa., 19442, the timepieces are known as "His Master's Clocks."
 /delval/
 -0- 2/26/92
 /CONTACT: Donald J. Norton of Donald J. Norton Public Relations, 215-933-4011, for Thorncliff Gifts/ CO: Thorncliff Gifts ST: Pennsylvania IN: SU: PDT


MK-JS -- PHFNS1 -- 2620 02/26/92 07:31 EST
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Publication:PR Newswire
Date:Feb 26, 1992
Words:285
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