Printer Friendly

NORDSTROM AND CBS TEAM UP AT 1994 OLYMPIC WINTER GAMES

 SEATTLE, July 15 /PRNewswire/ -- CBS Sports, exclusive network broadcaster of the 1994 Olympic Winter Games, and Ward Rhobe Management Co., a leading wardrobe service company headquartered in Los Angeles, today announced that Nordstrom, the leading specialty fashion retailer, will serve as the exclusive wardrobe provider for the network's on-air hosts and commentators during the Games, which take place Feb. 12-27, 1994, in Lillehammer, Norway.
 In an unprecedented move for Nordstrom, the retailer will provide wardrobes for CBS personalities in two Nordstrom exclusive apparel lines, Faconnable (pronounced FA-so-NA-bleh) for men and Classiques for women. Faconnable, designed by Albert Goldberg in Nice, France, is a complete collection of fine suits, sportswear, shoes and accessories. Currently offered only in Nordstrom stores throughout the country, the line's first free-standing store will open Oct. 1, 1993 in New York City.
 Classiques is a complete collection of women's bridge careerwear, sportswear, shoes, hosiery and accessories. The collections are offered only at the nation's 52 Nordstrom stores but will soon be regularly featured in the retailer's new series of direct mail catalogues to debut nationwide at the time of the 1994 Winter Olympics in February.
 "This relationship between CBS Sports and Nordstrom is ideal," says Richard A. Valenza, president of Ward Rhobe. "The Faconnable and Classiques collections complement the overall style and look of the CBS Olympic broadcasts from Lillehammer. Additionally, both companies can realize a strong promotional opportunity."
 CBS will broadcast 120 hours of coverage, the most comprehensive of an Olympic Winter Games to date. Greg Gumbel of CBS Sports will serve as the primetime host, with Paula Zahn and Harry Smith of "CBS This Morning" hosting the morning broadcasts. Andrea Joyce and Jim Nantz will anchor the weekend coverage. Late night host is Pat O'Brien.
 Rounding out the CBS Sports on-air teams to be wardrobed by Nordstrom are James Brown; ice hockey announcers John Davidson, Mike Emrick, and Mike Eruzione; figure skating broadcasters Verne Lundquist, Scott Hamilton and Tracy Wilson; and speedskating announcers Dick Stockton, Eric Heiden and Michael Barkann.
 "The CBS broadcast of the 1994 Olympic Winter Games is an outstanding venue for us to showcase two of our top-selling exclusive collections," says John Whitacre, co-president, Nordstrom. "Rarely does an opportunity exist to reach an average of 50 million homes for 120 hours during one of the most popular and admired sporting events in the world."
 Nordstrom is a leading specialty fashion retailer based in Seattle. The 92-year-old retailer currently operates 72 stores in 11 states and in 1992 reported sales of $3.4 billion.
 Ward Rhobe Management Co. is a wardrobe service company headquartered in Los Angeles with associates in New York City. The Ward Rhobe staff also provided the wardrobe service for CBS's coverage of the 1992 Olympic Winter Games.
 -0- 7/15/93
 /CONTACT: Cheryl Engstrom of Nordstrom, 206-628-1912; or Sandra M. Genelius of CBS, 212-975-5392; or Rich Valenza of Ward Rhobe, 818-985-4339/
 (NOBE)


CO: Nordstrom Inc.; CBS Sports; Ward Rhobe Management Co. ST: Washington, California, New York IN: REA SU:

JH-SB -- SE006 -- 1881 07/15/93 11:03 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 15, 1993
Words:509
Previous Article:TED WILLIAMS' UNIQUE HALL OF FAME PLAQUE AND BLACK SOX TEAM SET TO BE FEATURED AT CHICAGO SPORTS CARD AUCTION
Next Article:PHOENIX LASER SYSTEMS FILES U.S. PATENT FOR OPHTHALMIC WORKSTATION
Topics:


Related Articles
OLYMPIC GOLD MEDALIST SUMMER SANDERS TO APPEAR AT TWO NORDSTROM STORES
CBS Sports Leads All Networks with 30 Nominations for 20th Annual Sports Emmy Awards.
NO GOLD FOR OLYMPICS' TV TIMING; CALIFORNIANS WON'T WATCH EVENTS LIVE ON CBS TELECASTS.
NEWS FROM NAGANO: A DAILY DOSE OF OLYMPIC HEADLINES : NAGANO MAYOR LEFT COLD BY HIGH COSTS.
NEWS FROM NAGANO: A DAILY DOSE OF OLYMPIC HEADLINES : HOCKEY PLAYERS LEFT OUT IN COLD.
OLYMPICS STILL GOLDEN FOR CBS.
OLYMPIC WIPEOUT; CBS STUMBLES AS RATINGS FALL SHORT OF MARK.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters