NONSTARVING ARTISTS REGION'S BREAD-AND-BUTTER.Byline: JULIA M. SCOTT Staff Writer Creative-industry jobs in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. area are a top driver in the local economy, surpassing tourism and international trade, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report released today by the Otis College of Art and Design The school's programs, accredited by WASC and National Association of Schools of Art and Design, include four-year degrees in the typical art school fare: illustration, fine arts, graphic design, architecture, landscape design, interior design, and fashion design as well as newer fields . In 2005, the creative economy -- in fields ranging from architecture to fashion to entertainment -- generated $140.5 billion in sales receipts and $3.4 billion in state tax revenue, and it directly or indirectly accounted for 894,000 jobs, the report says. "This is an industry, or an activity, where we have almost an overwhelming advantage," said Jack Kyser, chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the for the Los Angeles County Economic Development Corp. "But we've never used it. We can create jobs. We can create tax revenue." In the long term, the creative economy has potential, but it may be in for some bumps this year. In a separate report that Kyser released last week, he gave the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, economy a "B" grade because of factors including the risk of strikes in the entertainment industry. He forecast job growth of 1.1 percent this year and 1.5 percent in 2008 across the five-county Southern California region. The Otis report is the first to focus so comprehensively on the creative industry, Kyser said. Over six months, he compiled state employment records and data from the U.S. Labor Bureau and Census Bureau Noun 1. Census Bureau - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States Bureau of the Census , and he conducted informal research. He also found that the L.A. area leads New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of as a creative economic center, with 47 percent more jobs. The creative industry includes jobs as diverse as apparel manufacturer, jewelry designer A jewelry designer is defined as a person who renders, creates, and models original Jewelry creations. By profession this person would be trained in the knowledge of metalsmithing and design. and violinist. Otis commissioned the $40,000 study to "confirm the impact of the creative economy," said Samuel Hoi, the school's president. The findings will also help convince students and parents just how viable an arts education can be, Hoi said. "There is that general myth in society of the starving artist, and at Otis we have never subscribed to that idea," Hoi said. "The new MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration is the MFA See multifactor authentication. ." To further fuel the creative industry, Kyser recommended stronger arts education in kindergarten through 12th grade and more classes in the industrial arts, like woodworking. "There is a huge irony here because, at the college and university level, the creative-education assets of the Los Angeles area are unparalleled," Kyser wrote in the report. julia.scott@dailynews.com (818) 713-3735 L.A. firsts A sampling of "products" that were born in Los Angeles: -Strapless bra -Fortune cookie -B-12 stealth bomber -Hula Hoop -Tooth-whitening toothpaste -Valet parking -Bugs Bunny -Barbie, Bratz -Celebrity P.R. -Electric guitar -Source: Otis College of Art and Design The details A breakdown of the economic impact that key design jobs have on the Los Angeles area: Architecture (including landscape and interior design): 34,300 jobs and $14 billion Art galleries: 2,500 jobs, $463.2 million Communiation arts (advertising, graphic design, display): 58,000 jobs, $8.2 billion Digital media (including game design): 33,200 jobs, $14.6 billion Entertainment (film, TV, movies): 422,300 jobs, $152.7 billion Fashion/accessories: 265,200 jobs, $72.3 billion Furniture/home furnishings: 108,200 jobs, $25.4 billion Product/industrial design: 1,800 jobs, $299 million Toys: 21,400 jobs, $9.9 billion Visual/performing arts providers: 54,000 jobs, $20.4 billion Source: Otis College of Art and Design, Creative Economy of the Los Angeles Region CAPTION(S): 2 boxes Box: (1) L.A. firsts (see text) (2) The details (see text) |
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