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NISSAN SALES UP 17.5 PERCENT, FOR 14TH CONSECUTIVE MONTHLY GAIN; PATHFINDER SETS ALL-TIME SALES RECORD

 CARSON, Calif., Dec. 3 /PRNewswire/ -- Continuing its streak of consecutive monthly sales increases, Nissan Division of Nissan Motor Corp. U.S.A. today announced total November vehicle sales of 49,205, a 17.5 percent jump over last year and the 14th consecutive month of year- over-year sales increases. Sales were fueled by strong demand for the American-built Altima mid-sized sedan as well as the Nissan Pathfinder.
 "November was another good month for Nissan sales," said Earl J. Hesterberg, vice president and general manager, Nissan Division. "We're in the process of completing a remarkable sales comeback in a very challenging market environment."
 With Nissan Division's sales up 19 percent calendar-year-to-date through November, the numbers tell the story, Hesterberg said. Total vehicle sales are up nearly 90,000 units over the same period last year.
 November sales of the Nissan Pathfinder topped all monthly sales records in the vehicle's eight-year history, posting 5,521 units for an increase of 45.5 percent over last year. Sales spurred by the nationwide debut of the Nissan-sponsored 44th annual Warren Miller ski film starring the Nissan Pathfinder.
 Nissan's three-sedan strategy continued to pay dividends as sales of Nissan's sedans -- Maxima, Altima, and Sentra -- hit 29,231 in November, up 10.6 percent over last year. Sales of the hot-selling Nissan Altima reached 12,585, up 18 percent from a year ago. Altima received yet more accolades in November, earning Kiplinger's Personal Finance Magazine "Best in Class" award for the second year running. Sentra sales at 11,657 units, were up 26.5 percent.
 The Quest, which beginning this month features a standard driver's side airbag, sold 3,382 units in November, an increase of 80.2 percent over last year. The Quest has garnered approximately 40 percent of import nameplate minivan share in little more than a year on the market.
 Nissan Truck sales responded favorably to the introduction of a new "Value Truck Package," with sales of 8,754 units in November, a 31.3 percent increase over last year.
 Continuing strong demand for Nissan products has prompted production increases for its U.S.-built vehicles. Following a recent boost in Altima production at its Smyrna, Tenn., plant, Nissan moved all Sentra production to the United States in November. In addition, Nissan is planning to increase production of the Ohio-made Quest minivan to meet consumer demand. Nissan's U.S.-built vehicles -- the Quest, Altima, Sentra and Truck -- accounted for 69 percent of U.S. sales in November.
 Total Nissan Motor Corp. U.S.A. sales for November, including Infiniti Division, were 52,983, up 17.1 percent over the previous year. Nissan Motor Corp. sales for the calendar-year-to-date period totaled 628,350, up 18.4 percent over the same period in 1992.
 In North America, Nissan's operations include styling, engineering, manufacturing, sales, consumer and corporate finance, and industrial and textile equipment. Nissan employs nearly 10,000 people in the United States and Canada and generates an additional 55,000 jobs through its 1,400 Nissan and Infiniti dealerships located across the continent.
 NISSAN MOTOR CORP. U.S.A.
 Sales Report - November 1993
 10-Day Results
 1st 10 Days
 Current Year DSR Pct
 Period Ago +/-
 Domestic car 4,632 3,842 7.2
 Domestic truck 2,699 2,082 15.2
 Total domestic 7,331 5,924 10.0
 Selling days 9 8
 2nd 10 Days
 Current Year DSR Pct
 Period Ago +/-
 Domestic car 7,387 4,976 48.5
 Domestic truck 4,340 2,715 59.9
 Total domestic 11,727 7,691 52.5
 Selling days 9 9
 3rd 10 Days
 Current Year DSR Pct
 Period Ago +/-
 Domestic car 9,854 7,218 36.5
 Total truck 5,097 3,400 49.9
 Grand total 14,951 10,618 40.8
 Selling days 7 7
 Month-to-Date-Results
 Cur. Year DSR Pct. CYTD Year DSR Pct.
 Month Ago +/- Total Ago +/-
 Nissan Motor Corp. -
 Total 52,983 43,451 17.1 628,350 532,453 18.4
 Selling days 25 24 281 282
 Memo:
 Nissan Division
 Total sales 49,205 40,203 17.5 581,784 492,142 18.6
 Domestic
 Car 21,873 16,036 30.9 228,820 129,282 77.6
 Truck 12,136 8,197 42.1 143,962 120,733 19.7
 Total Domestic 34,009 24,233 34.7 372,782 250,015 49.6
 Import
 Car 9,675 12,328 -24.7 165,653 210,256 -20.9
 Truck 5,521 3,642 45.5 43,349 31,871 36.5
 Total
 Import 15,196 15,970 -8.7 209,002 242,127 -13.4
 Total Car 31,548 28,364 6.8 394,473 339,538 16.6
 Total Truck 17,657 11,839 43.2 187,311 152,604 23.2
 (Hawaii)(a) 1,075 751 6,053 4,758
 Infiniti Division
 Total sales 3,778 3,248 11.7 46,566 40,311 15.9
 (Hawaii)(a) 10 20 134 119
 (a) Hawaii numbers are for information only, and are not included in division totals as of 1/1/93. Note that previous Infiniti Division reportings included Hawaii.
 -0- 12/3/93
 /CONTACT: Lynn Folse or Jim Gill of Nissan Division, 310-719-3165; Rick Christopher of Nissan News Bureau, 310-719-5631; Nissan Division Public Relations, 310-719-5231; Infiniti Division Public Relations, 310-719-3127; or Nissan News Bureau, 310-719-5631/


CO: Nissan Motor Corp. U.S.A. ST: California IN: AUT SU: SLS

EH-JB -- LA013 -- 0294 12/03/93 14:55 EST
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Date:Dec 3, 1993
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