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NINTENDO REDUCES PRICE ON SUPER NES SYSTEM; INDUSTRY'S BEST-SELLING 16-BIT SYSTEM AT LESS THAN $150

 NINTENDO REDUCES PRICE ON SUPER NES SYSTEM;
 INDUSTRY'S BEST-SELLING 16-BIT SYSTEM AT LESS THAN $150
 REDMOND, Wash., May 1 /PRNewswire/ -- Nintendo of America announced today a reduction in the price of its market-leading Super Nintendo Entertainment System (SNES). The new suggested retail price is $149.95. This represents a reduction of $30 from the previous suggested retail price of $179.95.
 Nintendo's SNES leads the 16-bit video game category with an estimated 60 percent market share, and expects its position to grow stronger as it reduces prices in response to continuing sluggish economic conditions. Peter Main, vice president of Marketing, explained, "We are more confident than ever that the SNES, with its new suggested retail price under $150, represents the best in consumer value. Coupled with great new software and exciting new accessories, we will expand our leadership position in 16-bit systems."
 Nintendo will be announcing significant new software titles and marketing support programs for the SNES at the upcoming Consumer Electronics Show beginning May 28 in Chicago.
 Coupled with its 8-bit NES and Game Boy hand-held systems, Nintendo sales represent approximately 75 percent of the total estimated $6 billion video games market. Nintendo of America sells personal, home and arcade video games in the United States. The Redmond-based company is headquarters for the company's marketing operations in North America, and is a subsidiary of the world's largest manufacturer and marketer of video games, Nintendo Co. Ltd.
 NOTE: Although Nintendo of America Inc. may suggest resale prices of products, the dealer is free to determine the prices at which it will sell the products.
 -0- 5/1/92
 /CONTACT: Don Varyu or Karyl Levinson of Hill and Knowlton, 206-682-6944, for Nintendo of America/ CO: Nintendo of America; Nintendo Co. Ltd. ST: Washington IN: ENT SU:


LM-JH -- SE013 -- 5683 05/01/92 17:55 EDT
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Publication:PR Newswire
Date:May 1, 1992
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