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NINTENDO BACKS VIDEO GAME RATING SYSTEM, URGES CORPORATE RESPONSIBILITY ON GAME CONTENT

 WASHINGTON, Dec. 9 /PRNewswire/ -- Nintendo of America Inc. today called on video game companies to control the content of their products and to keep "outrageous" games off the market.
 In testimony before two Senate subcommittees, Nintendo Senior Vice President Howard Lincoln said Nintendo supported congressional calls for an industry-wide video game rating system. But he said a rating system would not be a substitute for individual corporate responsibility.
 "Rating games will not make them less violent," Lincoln said. "Only manufacturers acting responsibly can do that by controlling game content and by keeping outrageous games like 'Night Trap' off the market."
 Since it began marketing video games in the United States eight years ago, Nintendo has applied its own guidelines to control the content of the more than 1,200 games sold by Nintendo and its 70 licensees.
 Among other things, Nintendo's guidelines prohibit gratuitous violence, sexually suggestive or explicit content and the graphic illustration of death.
 "Over the last eight years, these guidelines have kept an enormous amount of offensive material -- including excessive violence -- out of American homes," Lincoln said.
 "We share Congress' -- and the public's -- growing concern with violence," Lincoln told a joint hearing of the Subcommittee on Regulation and Government Information and the Subcommittee on Juvenile Justice.
 Lincoln said Nintendo "will do everything it can" to develop a comprehensive, uniform and understandable game rating system and called for broad industry and public participation to develop the system.
 He said Nintendo will sponsor an industry forum early next year to discuss guidelines for game content and develop a game rating system.
 But in the end, Lincoln said, "The real issue isn't about game ratings -- it's about exercising corporate responsibility."
 Nintendo of America Inc., the leading home video game marketer in America, is based in Redmond, Wash., and is a wholly owned subsidiary of Nintendo Co. Ltd. Japan.
 -0- 12/9/93
 /CONTACT: Karyl Levinson or Eileen Tanner of GOLIN/HARRIS for Nintendo, 206-462-4220/


CO: Nintendo of America Inc.; Nintendo Co. Ltd. Japan ST: District of Columbia IN: CPR SU: LEG

DT-IH -- DC012 -- 2158 12/09/93 11:03 EST
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Publication:PR Newswire
Date:Dec 9, 1993
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