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NINTENDO 16-BIT SALES DOUBLE EXPECTATIONS

 NINTENDO 16-BIT SALES DOUBLE EXPECTATIONS
 REDMOND, Wash., Aug. 25 /PRNewswire/ -- Seven of the nation's


largest retailers carrying Nintendo video games systems report that summer sales of Nintendo's 16-bit hardware are more than doubling projections, the company said today. Combined monthly sales totals since April have exceeded projections by margins ranging from 61 percent to 110 percent.
 The high volume of sales in what is traditionally the slowest selling season of the year is attributed to a combination of factors: release of the year's two hottest-selling game titles; price reductions; and introduction of Nintendo's newly configured 16-bit Control Set.
 In late April, Nintendo released the eagerly anticipated adventure game, "The Legend of Zelda: A Link to the Past." It achieved the highest level of opening sales of any game ever released by Nintendo, and is projected to sell two million units this year. According to figures from the seven retailers, Zelda helped boost combined May sales to 61 percent above the previous month's levels.
 In late May, a price reduction for the SNES was announced, dropping the suggested retail price to $149.95(A). As a result, the seven retailers reported that sales climbed again, with June sales growing by 79 percent since April.
 In July, consumers responded to two significant developments: rollout of the blockbuster title Street Fighter II exclusively for the SNES, and Nintendo's first shipments of the newly configured Nintendo 16-bit Control Set at a suggested retail price of $99.95(A). Once again, sales overwhelmed projections. July 16-bit sales more than doubled anticipated totals -- 110 percent over expectations.
 And the sales pace accelerated through the first half of August, with sales at the seven large chains trending toward monthly totals from 100 percent and 150 percent over projected volumes. "The fact is, tens of thousands of consumers who wanted to play Nintendo's top 'hot games' are now able to jump into the fold," said Peter Main, Nintendo vice president of marketing. "There's a whole new market opening up for us."
 The reporting retailers are major national chains, including KayBee, Target, Toys R' Us and Walmart.
 And the trend is not only limited to seven reporting retailers. Babbage's, a national chain of software specialty stores, at one time reported Sega's Genesis outselling the SNES by a ratio of two-to-one. But now, according to Babbage's President Gary Kusin, the ratio has clearly shifted in Nintendo's favor.
 Ron Staffieri, president of KayBee toys, pointed to Nintendo leadership based on superior software titles. He called Street Fighter II the "best-selling non-Christmas game title ever." And he said Street Fighter II and the new Zelda game combine to form the two best-selling Nintendo titles in KayBee history.
 The next boost to Nintendo 16-bit sales is expected in September following the late August release of "Mario Paint and Mouse," a revolutionary software package that brings art, animation and musical composition capabilities to users with introduction of the first computer "mouse" controller in video game history. During the first two weeks of release in Japan, Mario Paint immediately shot to the number one sales spot, even outselling Street Fighter II and the new Zelda.
 In addition, Nintendo will roll out more than 70 new SNES titles between now and Christmas, with marketing support in excess of $85 million.
 Nintendo of America Inc. sells personal, home and arcade video games in the United States. The Redmond-based company is headquarters for the company's marketing operations in North America, and is a subsidiary of the world's largest manufacturer and marketer of video games, Nintendo Co. Ltd.
 NOTE (A): Although Nintendo of America Inc. may suggest retail prices for products, dealer is free to determine on its own the prices at which it will sell the products.
 -0- 8/25/92
 /CONTACT: Don Varyu or Karyl Levinson of Hill and Knowlton, 206-682-6944, for Nintendo/ CO: Nintendo of America Inc.; Nintendo Co. Ltd. ST: Washington IN: ENT SU:


SC-JH -- SE005 -- 3247 08/25/92 18:22 EDT
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Date:Aug 25, 1992
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