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NIKE TOWN TO OPEN STORE IN ATLANTA

 NIKE TOWN TO OPEN STORE IN ATLANTA
 BEAVERTON, Ore., Oct. 27 /PRNewswire/ -- NIKE Inc.


(NYSE: NKE; PSE), the world's leading sports and fitness company, announced today that it has selected Atlanta as the location for its next Nike Town. The 25,000-square-foot Nike Town store is scheduled to open in spring of 1993 in Atlanta's Phipps Plaza.
 Nike Town is a unique sports store that combines innovative products and inventive design with the imagery of NIKE's great athletes. The company's first Nike Town, located in Portland, Ore., was named "1992 Store of the Year" by Money Magazine. The second store, located in downtown Chicago, recently was named the city's number one tourist attraction by Crain's Chicago Business Magazine. There will be a third Nike Town opening early in 1993 in Costa Mesa, Calif. The Atlanta Nike Town will be the company's fourth venture.
 The design concept of Nike Town incorporates sports, fitness, entertainment, history and product innovation all in one. The Atlanta Nike Town will have the same town square concept as the other stores, but will be more modular in design to accommodate future product lines and to serve as a focal point for community events.
 "With flexibility the key to Nike Town Atlanta, the store will be responsive to seasonal changes, sports seasons, special events and community activities. Shoppers who visit regularly will experience a 'new' environment every few months," said John Farnum, NIKE creative director.
 "Atlanta truly is a great sports town with some of the world's best sports fans," said Larry Hohl, Nike retail vice president. "Not only has Atlanta been home to the World Series for the past two years, in 1996 it will be the center of the universe during the Summer Olympics. All of this combines to make it the perfect location for Nike Town."
 NIKE Inc., the world's leading sports and fitness company, is based in Beaverton, Ore.
 -0- 10/27/92
 /CONTACT: Melinda Gable of Nike Town Events & Public Relations, 503-671-6968/
 (NKE) CO: NIKE Inc. ST: Georgia IN: REA SU:


SW-LM -- SE004 -- 5175 10/27/92 08:15 EST
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Publication:PR Newswire
Date:Oct 27, 1992
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