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NIELSEN BUYS RIVAL

 NORTHBROOK, Ill., March 17 /PRNewswire/ -- Nielsen Marketing Research recently purchased Ad-Scan, its sole Canadian rival in the measurement of advertising spending. Purchased from the Bick family, Ad-Scan had about 30 employees at its Toronto office. Fifteen percent have been hired by Markham, Ontario-based Nielsen, including president Eric Bick, who is now a consultant, and the client services team.
 Ad-Scan initiated the sale after the Bicks concluded "it was not a strategic fit within their portfolio." Nielsen revenues from measuring expenditures on TV, radio, print and outdoor advertising and from Gross Ratings Points analyses were about triple those of Ad- Scan. According to Nat Abraham, marketing manager for Nielsen media services in Canada, "The Ad-Scan business is a perfect fit for us, and their service complements ours."
 Nielsen Marketing Research, headquartered in Northbrook, Ill., is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis
for nearly 70 years. Today, the company has operations in over 30 countries worldwide. Nielsen Marketing Research is a company of The Dun & Bradstreet Corporation (DNB), the world's largest supplier of business information and related services.
 -0- 3/17/93
 /CONTACT: Cheryl Procter of Nielsen Marketing Research, 708-498-7642/


CO: Nielsen Marketing Research; Ad-Scan ST: Illinois IN: SU: TNM

LR -- NY026 -- 6945 03/17/93 10:07 EST
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Publication:PR Newswire
Date:Mar 17, 1993
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