NHL and iN DEMAND Debut Infomercial Promoting NHL Center Ice On Digital Cable.Sports Editors & Hockey WritersNEW YORK--(BW SportsWire)--Aug. 19, 2002 Advertising Campaign Features NHL Players Jeremy Roenick and Anson Carter and NHL NHL Non-Hodgkin's lymphoma, see there Alumni Glenn Healy and Pat Flatley iN DEMAND and the National Hockey League National Hockey League (NHL) Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions. today announced a new advertising campaign to promote NHL(R) CENTER ICE(R) on digital cable. The most prominent element, a ten-minute infomercial titled Rooming with Roenick, will feature NHL stars Jeremy Roenick of the Philadelphia Flyers and Anson Carter of the Edmonton Oilers, along with NHL Alumni Glenn Healy and Pat Flatley. Inspired by the popularity of reality-TV, Rooming with Roenick stars Roenick and Carter as roommates who spend the majority of their off-ice time together. Tensions arise when Roenick's overbearing friend from high school moves in, Healy is denied an invitation by Flatley to join the group, and Roenick and Carter take a casual game of air hockey too seriously. Highlighted by a continuing plot line, hockey fans will enjoy following the adventures and mishaps of some of the NHL's greatest competitors. Thirty-second commercials detailing the features, benefits and ordering instructions for NHL CENTER ICE will be broadcast throughout the infomercial, which will run on cable systems' digital information channels, iN DEMAND's barker channel, and during the NHL CENTER ICE Free Preview from October 9-15. It also will be available as Free VOD See video-on-demand. VoD - video on demand content on digital cable. The advertising campaign also will include Roenick, Carter, Healy and Flatley appearing in television and print ads, and lending their voices to radio spots and RealCall messages to promote NHL CENTER ICE. With NHL CENTER ICE, viewers can get maximum ice time with up to 40 out-of-market regular season games per week. The digital cable package includes NHL action from October 9, 2002 through the last day of the regular season on April 6, 2003, plus select games from the first two rounds of the Stanley Cup(R) playoffs. NHL CENTER ICE is the ultimate viewing experience for hockey fans that want to follow their favorite NHL teams and players. From Rangers fans that live in Florida to Red Wings fans in California, all the fast and powerful hockey action is just a remote click away. NHL CENTER ICE is a presentation of SPORTS iN DEMAND, the network's growing list of sports packages, which includes MLB EXTRA INNINGS MLB Extra Innings is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 60 out-of-market Major League Baseball games a week using local and national television networks. , NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. IN CAR, NBA LEAGUE PASS NBA League Pass is an Out-of-Market Sports Package distributed by most cable and satellite providers in North America. The package allows its subscribers to see up to 40 out-of-market National Basketball Association games a week using local and regional television networks. , WNBA WNBA Women's National Basketball Association WNBA World Ninepin Bowling Association WNBA Wannabe Nasty Boys Association WNBA Women's National Book Association, Inc. WNBA Warszawski Nurt Basketu Amatorskiego SEASON PASS, and MLS See multilevel security. SHOOTOUT Shootout Venture capital jargon. Refers to two or more venture capital firms fighting for the startup. . ESPN's college football and college basketball round out SPORTS iN DEMAND's coverage. iN DEMAND is cable television's leading pay-per-view network which delivers television premieres of the best movies, championship boxing, wrestling, professional and college sports, plus exclusive original entertainment. The company's shareholders are AT&T Broadband, L.L.C., Time Warner Entertainment - Advance/Newhouse Partnership, Comcast Programming Ventures, Inc. and Cox Communications, Inc. Further information about the company can be found on the Internet at www.indemand.com. NHL, NHL CENTER ICE and Stanley Cup are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved (c) 2002. |
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