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NFPA ENDORSES USDA'S FOOD GUIDE GRAPHIC

 NFPA ENDORSES USDA'S FOOD GUIDE GRAPHIC
 WASHINGTON, April 28 /PRNewswire/ -- The National Food Processors


Association (NFPA) today endorsed USDA's selection of the Eating Right Pyramid as the graphic to illustrate dietary guidelines.
 "This new graphic is an important tool, and we certainly hope that consumers learn to use and understand it as a symbol for varied, balanced diets that combine all foods in moderation," said NFPA President John R. Cady.
 "We fully support Secretary Madigan's efforts to produce a graphic that effectively communicates dietary guidelines," Cady commented. "Keeping consumers healthy and well-nourished is in everyone's best interest, and this graphic will help teach consumers how to keep foods in perspective."
 NFPA is spearheading development of food label education materials for consumer educators to help communicate about the new food label and the role of label information in achieving a healthy diet. Its Food Label Education Project involves representatives from more than 40 organizations, including both USDA and FDA.
 Regina Hildwine, NFPA industry analyst and staff coordinator of the project, said: "We intend to use this graphic image in the materials we are developing to help communicate to consumers about the new food labels. The Pyramid is designed to support the Dietary Guidelines for Americans, developed by both USDA and FDA. Our project is designed to do the same thing."
 In October 1991, NFPA's Hildwine participated in a special focus group for food industry representatives which discussed the alternative food guide graphic designs under consideration, as part of USDA's process to evaluate the graphic.
 NFPA is the scientific voice of the food industry. Its 500 members produce the nation's processed-packaged fruits and vegetables, meat and poultry, seafood, juices and drinks, and speciality products.
 -0- 4/28/92
 /CONTACT: Timothy Willard of the National Food Processors Association, 202-637-8060/ CO: National Food Processors Association ST: District of Columbia IN: SU:


TW -- DC005 -- 3610 04/28/92 09:29 EDT
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Date:Apr 28, 1992
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